Off Page SEO is undoubtedly a vital part of any effective Search Engine Optimisation campaign, working in conjunction with On Page SEO to produce the best possible ranking results. Off page Search Engine Optimisation refers to any SEO work which takes place that isn’t on the physical pages of the website. Major search engines, such as Google, give great weight in their ranking decisions to these off page factors, largely the number and quality of inbound links from other websites. There are Search Engine Optimisation techniques and methods which can be implemented off the actual pages of your website to maximise your SEO results for your Search Engine Optimisation keywords in search engine listings.
Although there is no doubt that optimising the on page aspects of a website such as content, structure and code is of Search Engine Optimisation value, there is a school of thought amongst SEO professionals that the off page Search Engine Optimisation strategy is of more importance because of the way that search engine ranking criteria have evolved. Off page Search Engine Optimisation offers sustained and long term results as your website gathers ‘authority’ with search engines because of your links, combining with the on page SEO efforts which are part of your overall Search Engine Optimisation strategy to give you the best possible SEO ranking results.
Off page Search Engine Optimisation is all about how the search engines see your website in terms of the value and relevance it will give to their users. A website which has a large number of inbound links from other industry relevant and highly regarded websites will be more appealing to search engines because it is likely to offer users relevant information when they search for your keywords. As a result, they will rank your website higher in their list of search results.
Off Page Search Engine Optimisation Techniques
There are a number of ways to ethically generate links to build on your off page Search Engine Optimisation campaign and gradually gain more Google PageRank and authority with search engines. Google tell us that “In general, web masters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages”. Therefore, building these links is imperative to effective Search Engine Optimisation alongside a well planned on page SEO strategy.
Directory Submissions For SEO
Submitting your website into directories for Search Engine Optimisation purposes is a technique which has been around for some time, but the ways of approaching directory submissions to attain maximum Search Engine Optimization benefit have changed as search engines have evolved.
Some SEO practitioners employ a quantity rather than quality approach to this Search Engine Optimism technique and will submit websites to everywhere possible. However, the general consensus amongst the top ethical Search Engine Optimisation Agencies worldwide (including us here at SEO Consult Australia), is that a far better use of resources is to research which directories offer the most SEO benefit because of their quality, and manually submit to those instead to achieve the best results for Search Engine Optimisation purposes. These quality directories are usually not free, but the SEO benefits they offer make the expenditure worthwhile.
The best quality directories deliver good results for Search Engine Optimisation purposes because they are industry targeted, provide one-way links to your website and if linked from websites with a high PageRank, your own increases. These things result in helping to achieve your aim with Search Engine Optimisation, which is to improve your visibility in search engines and rise up the results listings.
Online Press Releases For Off Page Search Engine Optimization
Traditional print-based press releases still have their purposes, but the internet dominated media we are surrounded with nowadays means that releasing your news online opens up many new possibilities, including for off page Search Engine Optimization purposes.
The ways in which online press releases can bring SEO benefit is firstly by increasing your visibility and profile in search engines for your Search Engine Optimization keywords. As your press releases are hosted by media and PR websites, they link to your site, which can give your off page SEO a boost with powerful backlinks.
If your news is interesting enough, your press release will show up in search engine news under searches for your keywords and in Google Alerts, resulting in more appropriate traffic to your site, with a high chance of conversion into customers. Your profile online generally will be improved along with your brand awareness and your industry credibility. These all add up to significant Search Engine Optimisation benefit if the press releases are created and distributed effectively.
Article Writing & Submission For SEO
A good tool for off page Search Engine Optimization is the writing and submission of articles if it is done in the right way to achieve maximum SEO benefit. Articles are essentially short pieces of content which give useful industry information and contain links to your website on targeted keywords. Not only do the inbound links provide ‘link juice’ but articles also help to drive traffic and can have a positive impact on your Google PageRank, which can help your overall Search Engine Optimization campaign.
However well written and informative your articles, unless they are submitted effectively, they may not end up having much Search Engine Optimization benefit. At SEO Consult Australia, we ensure that all article websites we use are carefully researched and a good reputation in SEO circles. There are free and paid options available, with the higher quality paid sites often having much more Search Engine Optimization benefit in combination with the other off page SEO techniques we utilise.
Search Engine Optimization Benefits Of Social Bookmarking
Social bookmarking is a relatively new technique used in Search Engine Optimization. Many websites use blogs as part of their on page SEO strategy and a natural progression with the growth in social media is to use bookmarking as a tool to increase the impact of your wider Search Engine Optimization campaign. This SEO tool isn’t limited to blogs but can be utilised for any other rich media, such as videos or podcasts.
If using text based content such as blogs, then social bookmarking will only work for Search Engine Optimization purposes if users spread the content, and they’ll only do that if it is interesting, informative, high quality copy. Allowing users to comment on blogs, twitter them or bookmark them to sites such as Digg, StumbleUpon and Reddit, your content is spread far and wide for maximum Search Engine Optimization effect.
Your SEO campaign will benefit from the valuable link juice gained from links from high authority blogs on other sites and your keyword rich blogs will help them rank for your Search Engine Optimization keywords.
