Loading ...When most business owners first come across the concept of search engine optimisation, PR is the last thing on their minds. Search engine optimisation seems to be all about positioning a website. Positioning the public simply doesn’t seem to be part of the plan, but maybe it should be.
Not only can SEO be a great tool for public relations, PR can help your SEO campaign along as well. Many businesses use their search engine optimization plan to keep track of their online reputation, and some of this is done pre-emptively. In other words, SEO involves some PR as a matter of course.
As with everything, your PR and SEO can work better together if you plan for them both. It is important to be aware of how these two strands of online operation impact on each other. This knowledge can help you to use each more effectively, and may even save you some time and money. You can talk to our consultants at SEO Consult Australia if you’re interested in how SEO affects PR and other marketing strategies.
The things you should be doing to make your SEO work for your PR strategy, and your PR strategy work for your SEO:
- Monitoring competitors. This is a basic component of regular search engine optimization maintenance. It can also provide you with insight into your industry that can help your PR. Monitoring competitors can give you forewarning of changes that will impact on your business, and help you to spot weaknesses that you can then exploit.
- Sending out press releases. Most SEO pros will encourage businesses to send out the odd online press release because press releases can be a good way to seed links throughout the net. It’s important to ensure that these press releases contain content that is worthy of a press release. This sounds like a very basic consideration, but all too many companies view online press releases as a way to distribute junk mail. It is a good idea to send out a press release only whenever you have information that’s newsworthy.
- Mounting a social media campaign. Most businesses create social media campaigns when they SEO because they’re hoping to attract links for their site. Social media campaigns can have lots of beneficial effects that go well beyond links. One of these effects is the increased exposure for your business for your target groups. Once you have built a following on a social media site, you have a great network to distribute your PR information, and the ability to cope with public relations crises immediately should they ever come up.
- Monitoring and controlling spots in the search results. Having control over the top spots for your brand keywords has equal importance for SEO and PR, and has an impact on both. In having links on the top sites listed under your brand keywords, you’re supporting your SEO campaign. In controlling those top spots, you’re ensuring that the first view an internet user has of your business is one you control, which is a great PR move.
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Tags: content, Keywords, press release, SEO campaign, SEO Consult, social media
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