Loading ...The old saying goes, “I know a little bit about everything, so I’m good”. When it comes to web sites, search engines and search engine optimisation; that is a dangerous statement. Since the inception of the Internet, it has become an ocean that has engulfed the entire world. Take a look at statistics of a decade ago and today and it tells the story clearly.
The days when only the giant corporations had websites are long forgotten. Today every Tom, Dick and Harry has a website and there are billions of web pages in the cyber world. As the internet and internet marketing grew, users became more clued up as to what is possible. They clearly recognise poor website design and they know what keyword stuffing means. Search engines evolved to keep up with changing needs, yet there are untold website owners out there who are stuck in a rut.
Underestimating web users
How many times do you as an Internet user come across website content that makes you see red? You search for silver bangles and this is what you get: ‘we offer silver bangles of excellent quality. Our silver bangles are the best. Silver bangles are our speciality. We only import smart silver bangles. We offer silver bangles for everyone’.
By the second mention of silver bangles the web visitor has lost the urge to buy anything. Humans have minds, they want interesting web content, and they are not interested in robot reading. In honesty it must be admitted, often web owners have the best intentions when they write their web copy. They want to stick keywords in everywhere because they want the search engines to rank them high. It is understandable that making a success of online trading is not easy, so people grasp at straws.
Aggregator websites
These are websites that are deliberately loaded with keyword stuffing, tons of advertisements with bold, flashing and underlined text. The links are not relevant and these websites do not care that they give no real value to searchers. It is all about getting you to click on their advertisements. Social media is exceptionally rife with aggregator blogs and sites. These sites often make it to the top of the SERPS and web searchers have to wade through the chaff. The search engine spiders are now penalising aggregator sites and human web traffic turn away from these sites as these sites are meaningless.
Responsibility
Responsible SEO does not make itself guilty of these manipulations and it is the responsibility of each and every website owner to work towards giving value to their visitors. As finances become tighter, it becomes crucial to keep your regular web traffic and to generate new traffic. The only way to do this is to write content for people. People are your potential clients and ethical SEO is what draws them in and keeps their attention. People are spotting the frauds faster and they are not going to allow themselves to be duped. They want to be treated with respect and will not spend their hard earned money if a website gives them no value.
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Tags: SEO For Humans, SEO Robots
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