Loading ...Ecommerce websites are a niche that has to be approached different in their optimisation efforts from the run of the mill websites. Business websites as a rule have competitors yes, but ecommerce have problems uniquely their own. The reason for this is that with ecommerce you do not have a general competitor. Instead, there will be many other websites out there that basically have exactly the same products as you have.
This means hundreds of products that have the same names and descriptions. Another factor is that ecommerce websites are content poor. It is all about the enormous amount of products and far less about articles that can be general to their topic.
Content plays a huge role in website optimisation, so this has to be approached from other angles or a high ranking will not be possible. One of the biggest problems faced by all ecommerce websites is the chance of duplicating content. If you sell kettles, like so many of your competitors, there are only so many ways of describing a kettle.
Foundation
The foundation that any website is built upon is the keywords. The keywords and search phrases that are chosen will be used consistently in every aspect of the website. For ecommerce websites its about starting out broadly with the keywords. It‘s important to remember that you do not have to use all the keywords and phrases you have on every page. Search engines do not rank the whole website, the ranking is page specific.
So, your home page uses keywords that cover your brand globally. Then you go for specific key phrases for each page. This is how you spread all the appropriate keywords and keyword phrases evenly out across your whole website. Let each web page stand on its own and be ranking for that page.
Use every opportunity
With an ecommerce website, you have to use every possible opportunity to use keywords in clever ways. This means every place throughout the navigation where possible, keywords must be used. This goes for all links as well. This is where the services of an experienced SEO can be used to great effect. Your optimiser will know all the places where keywords can be used successfully that you would overlook. Each image must have a keyword rich description and alt tags must never be neglected for optimisation purposes either.
Content is not an enemy
Many ecommerce website considers copy to be an irritant that must be included. Instead see copy as a tool to use to woo your website traffic. Content is not only written so the SE crawlers can crawl your website. Content is how you communicate with your site visitors. Well optimised, interesting content is how you turn visitors into customers. Ecommerce websites have specific needs in respect of optimisation. By neglecting content, you make it more difficult. You will be neglecting an invaluable tool and that is plain bad business sense and no-one can afford to do that.
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