Loading ...The reason website owners use search engine optimisation is so that the search engines can find their websites; index the pages and thus rank them. Good ranking is how potential clients find websites and web pages; otherwise having a website is meaningless. Now SEO can be complicated and simple at the same time, it all depends if you know what you are doing.
Optimisation is too important to take chances with, that is why the majority of businesses go to professional SEO companies to do this for them. Whether you want to do it yourself or take this aspect of your business to an expert, everyone should know the basics. The success of your business depends on proper SEO, so let’s take a look at three types of SEO for different web pages.
Homepage
Homepage optimisation is where it all starts. The first thing to decide on is what keywords or keyword phrases are the best to use. If you have a garden design service, simply opting for garden or garden services is far too general. Your web page will simply get lost. You have to be specific; Zen gardens or water-saving garden will bring you people looking for that specific. Specific and focussed keywords are needed if you wish to rank high. The next part of home page SEO is to use an URL that is keyword rich. This is the string of words that come after dot.com plus the name of your website. It is important to keep this compact as search engines do not like URL keywords that read like a novelette.
Category page
What is your category page? This is the page where you will list all the products that you have for sale or all the services that you offer. So, your category page is your products listing page. The linking from your category page to your homepage as well as your other web pages is critical. Your category page must absolutely be link rich and skipping links from the category page or thinking every link is not important, is a huge SEO mistake. It is necessary to leave a perfect trail from your category page to every other page of your website. Make it as easy as possible for your web visitors to move back and forth from your category page.
Product and/or content pages
Your product and content pages should make up the bulk of your website. These pages are what your brand is all about and the reason searchers came to your website in the first place. These pages must be optimized to the max. What value these pages give your visitors will determine if they will stay, come back or go over to your competition. Remember you optimise for the spiders to come crawl your web pages. But, the spiders are not your potential customers, you have to optimise your web pages in such a way that they appeal to your human visitors. So product and content pages must be keyword rich, but in such a way that your web visitors can read it easily. Keyword stuffing will simply irritate them into leaving.
Related posts:
- Optimisation of different web pages
- Know the landing procedure for your pages
- Don’t forget your landing pages
- Are your pages diverse enough?
- SEO and Ecommerce websites
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