Loading ...Before launching a website it is imperative that it is working perfectly. Firstly cross check between browsers. People use different browsers in their searches and different browsers means that your website will be presented differently depending on the browser. Your website does not have to look perfect in each one but it needs to work.
Proofread your copy before launching. The importance of this cannot be stressed enough. Even small errors can sink a ship. Yet besides errors you need focus on how users will react to your copy. Ask someone else to read through it and take not of their comments. If your copy is boring it may be time to rework it. If your copy is laborious and heavy you may want to consider dividing it into smaller chunks for easier reading.
Don’t forget to check your links. It is easy to leave something out of a URL address. Besides this you need to check for broken links. This might take you forever though and there are link checking tools available which will make this task a whole easier.
It your site has shopping baskets or forms it might be a good idea to test them yourself. Check whether the information contains all necessary fields and whether it is being sent to the right people. Check for validation and check email addresses. If your website dictates someone creates an account you need to make sure this aspect is user friendly and easy to interact with.
You will most likely want to track visitors to your site. Where they come from and what they do when on your site. If you want to track this information successfully you might need to install analytics software program. Google offer a good free program that is advanced and very powerful.
Add a sitemap. XML sitemaps are a good way to get your website noticed by search engines. Once you have installed your sitemap you will need to submit it to the webmaster. Sitemap plug-ins are able to automatically update your sitemap whenever you create anything new on your website.
If you encounter 404 pages instead of laving them as they are you customise the message. If users cannot access your pages and get a ‘page does not exist’ message this is bad for business. Being able to leave a personal message in place of this goes a long way to encouraging visitors to try again later.
Will your website pass validation?
Will your website pass validation criteria? Many websites don’t and that is reason enough to check whether yours does. Be a leader of the pack instead of a follower. However, apart from that even small errors can stop your website being accessed by search engines. Try W3C Validator as this is one of the newest tools available and will ensure your website is 21st century compliant and ready for search engine optimisation.
Websites today are all about SEO. If your website is an e-commerce site or you are using it a marketing tool. Even personal blogs are getting into the SEO action today and are using them as a way to generate income. It is not wise to underestimate the power of a well presented, well developed website.
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