Loading ...A hot topic amongst website owners is the indexing of their web pages as this is a crucial factor for ranking. Yet few people realise the absolutely untold numbers of websites that simply cannot be indexed by the search engines. The reasons are wide and varied and every SEO expert has his or her list of top reasons why sites are not index able. There are a few SEO design mistakes that stand out above the rest though for being the most common ones.
Optimise as an afterthought
The number one SEO design mistake made overall is not treating optimisation as one of the main components of the whole design process. It is important that the whole architecture of the website should be based on what the target market of that website will be searching for. The top targeted audience keywords must be included in the information architecture of the website. This means keyword usage in the whole navigation scheme, the links, cross-links, categories and headings. Trying to rectify the lack of input by an optimiser in these areas after the website design is completed means a herculean job that is extremely costly.
Splash page in front of home page
Splash pages are usually an irritant for site visitors that make them negative before they actually get to the information they are looking for, which is not a good way to appeal to your potential clients. Keyword-rich text is hugely important and splash pages lack this. As a norm splash pages only have one link and that is to the home page and thus gives the search engines the impression that there is only one page in your website that has any importance. Search engines normally do not index a splash pages because it contains a redirect. The aim of search engines is to deliver users directly to the web pages that have the information they had searched for. Obviously the splash page does not contain that information. Your target audience may actually not be annoyed by a splash page, but is it really worth keeping as it is hugely negative for your web visibility.
Find balance between graphics and HTML text
Websites often go from one extreme to the other with SEO mistakes. On the one hand you get flash websites that is completely formatted as a flash movie. The other end of the scale is a website that contains virtually no graphics. An experienced optimiser has the ability to exactly position keywords throughout a web page if the target audience favours graphics. There is not much an optimiser can do to though if an entire website is flash formatted. The input of the optimiser is critically important in the web design to enable a good balance between graphic images and HTML-formatted text to ensure search engine visibility.
Conclusion
The importance of having the input of an optimiser during the design of a website cannot be stressed enough. The mentioned SEO design mistakes are some of the most common ones made that are totally avoidable. Website owners can save large sums of money as well as a loss of potential clients by having an optimiser available during the design of a website.
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