Loading ...Not many businesses realise how much effect their web hosting company has on their site’s search engine optimisation. In fact, most site owners would assume that the ordinary hassles that a hosting company can cause, such as slow downloads and bad customer service, are mainly just an issue at the site level. Very few businesses suspect the deep impact these little inconveniences can have on their place in the search engine results pages.
Here are seven questions that are good to ask whenever you’re considering a hosting switch after you optimise your website:
- Are they local? Having a hosting company that’s located across the other side of the world from your site can be a very bad thing, particularly when things go wrong. The technological side of the internet is good, but it’s not that good. It pays to check up on a company’s claims that they are Australia-based, especially if their hosting price is cheap.
- Do they provide proper support? If your web hosting company doesn’t react swiftly in an emergency, they are ultimately of little use. A website needs to be able to recover from a crash swiftly in order to maintain its relationship with Google. Even a couple of days of being down for repair could cost you your ranking. You can talk to us at SEO Consult Australia about website maintenance and how this affects search engine optimisation.
- Do they offer enough bandwidth? The success of an SEO plan often means an increased strain on a site’s server as more traffic comes through. The worst possible situation is for you to work hard on your SEO, only to have your site fail when you succeed.
- Is their system easy to access? If you have to jump through all sorts of hoops to access your control panel, you’ll waste a lot of time. Remember, a good search engine optimisation plan is likely to require frequent content updates.
- What’s their IP offer? Some hosting companies try to squeeze websites onto the same IP address, and this can cause significant problems for your site’s SEO.
- Do they allow use of the technology you require? There are web hosting companies out there that place restrictions on the simplest of things. It always pays to check. Companies have got into trouble in the past by assuming that their web host allowed use of things like htaccess files.
- Are they a reseller? Lots of web hosting companies these days are just resellers. The major problem that comes with buying from a reseller is that they don’t usually have physical access to their servers. If your site crashes, you want to know that the person on the other end of the phone can do a hard reboot.
Do your research
There are heaps of great forums out there with users who are all too willing to share their experiences with web hosts. Tap into these when checking out a new web hosting company. It can save you a lot of trouble in the long run.
Related posts:
- Your Pre-SEO Checklist
- How to use video for SEO
- Why is my SEO failing?
- The 5 questions of video you didn’t know to ask
- What to look for in a web host for SEO
Tags: content, Search Engine Optimisation, SEO, SEO Consult
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