Loading ...Search engine optimization comes in all forms and sizes. It is quite simply a bare essential for anyone who has a website. However, how well your optimization is done will determine how much chance you have of getting traffic that may convert. Poorer optimization will lead to many things, one being less web traffic. Although there is a flip side to that coin.
Poorer optimization can still lead to higher levels of web traffic, but it is the wrong kind of web traffic. When you run an online business you don’t just want to attract everyone to your website and generate useless traffic. You want to attract your specific target market to your website so that the visitors you get are potential buyers too and not just window shoppers and browsers.
Window shopper attraction factor
When you are attracting large volumes of window shopper web traffic your optimization is correct for the most part, but there is just one problem. You are using the wrong keywords to try to tap into your desired market. A browser or window shopper is going to target generic and common key search words. They are looking for a large variety to browse through so that they can gather information, price quotes and ideas.
These browsers are good for your website as they have the potential to return to your website later on to make a purchase. However, you cannot expect to make much money when the bulk of your web traffic consists of these visitors. You need prospective buyers and not browsers.
Buying visitors
The prospective buyer is completely different to the browser. This person knows what they want, how much they want to pay for it and so on. These searchers are going to be using specific as well as long tailed search keywords in order to find what they want. They are most likely not interested in browsing; they want to get to your website, get to the product. For prospective buyers you need to use other keywords. These searchers may also include a location into their key searches so as to narrow the list of prospective suppliers down. You need to cater to this group more than to the browser. The buyers offer you a higher chance of making a sale than a browser does.
Conclusion
The keywords you use will affect the type of traffic you attract and whether you will be able to make decent profits off that web traffic. If you are not making a decent percentage of sales off of your current number of visitors you should rethink. Start tweaking your keywords to target the exact group of buyers that you are interested in. Keywords are a vital and incredibly underestimated part of your overall website search engine optimization. If your keywords are not properly and fully optimized you can’t hope to make a success despite other optimization. Search engine optimization works much like a puzzle, all the pieces have got to fit together and form a complete picture in order to make it a success for your business website.
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