Loading ...SEO is vast and continually evolving so one can be forgiven for getting caught up in all of it. It is easy to understand why and how some websites lose sight of the fundamental basics in favour of the hip and happening. However, everyone needs to return to their SEO roots at some point or another because the basics are here to stay. Before we start looking at those vital basics that get lost in all the hype, let’s look at on and Off-Site Search Engine Optimisation.
On-site SEO is everything that you have control over, everything on your website. This includes things like your title, your domain and your content of course. Off-site is just that, not on your website. That refers especially to your inbound links from other pages. Off-site SEO is just as important as onsite because your links are crucially important to the search engines.
Linking and networking
Links are vitally important to your website. That means inbound links, not so much the outbound ones. Your inbound links translate directly into popularity as far as the crawlers and engines are concerned. For this reason it is important to build as many internal or inbound links as possible with other websites. It is also incredibly important that the websites linking to you have an impeccable reputation.
The engines know the reputations of those other sites and they will rank you according to their reputations, not just your own. If their reputations are terrible, this affects you negatively. Always choose links with positively ranked websites.
It is also important to remember that you cannot cheat this aspect of SEO simply by building hundreds of inbound links with reputable but mediocre websites. Linking to websites that have low traffic volumes and don’t offer much is not a good idea. A hundred of these measly links may not even measure up to the value of a few top quality links from exceptional websites.
Content
There is an age old SEO saying that advocates content as the king of your website. And in many ways this is very true. You can attract visitors with brilliant content, even If the rest of your website is lacking a little oomph. Content is a great way to keep the search engines coming back for more. If that content is not changed or refreshed, then you are in big trouble.
Activity and fresh content make the crawlers zoom in. Changing your content regularly also attracts traffic to your website; stale content gets ignored by humans and the bots. Changing, tweaking and refreshing content serves a dual purpose. The fresher your content, the more attention you get from the engines and the higher your ranking.
The fresher content also attracts traffic which in turn alerts the engines to your popularity and that means they push your ranking even further up. And, the higher your ranking, the bigger your audience gets because of better visibility. It is a self perpetuating cycle of ranking success.
Conclusion
No matter how many new fangled tricks and gimmicks you try, the older, tried and tested methods of SEO still reign supreme. Go back to basics if the newer methods and tactics are not working so well. Maybe all you need is to brush up on your basics.
Related posts:
- Four reasons why you must understand the basics of SEO It may sound obvious that if you are running a...
- Getting the SEO basics under thumb There are just times when the mere mention of the...
- Five SEO factors you cannot neglect The search engines change their algorithms regularly; by doing this...
- Google basics for successful SEO How does Google find your pages on the WWW and...
- The basics of organic SEO There are basically two ways of using search engine optimisation....
Related posts brought to you by Yet Another Related Posts Plugin.
Tags: SEO 101, SEO Basics
Link to us
If you want to link to this blog, copy and paste the following HTML code to your website.
