Loading ...Search engine optimisation has been established as an industry for many years now, and the professionals within that industry have long since caught on to the value of education. It’s why you see so much SEO advice around the net. The hidden danger in all of this advice is that newcomers won’t find the basic things they need to know.
Sometimes, a thing is so obvious that people assume you already know about it. If you’re new to the world of search engine optimisation, however, you might not be familiar with all established techniques. This is a shame, because some of the oldest tricks of SEO are the easiest and the best.
Keyword placement within code
This is an old trick, but a goodie. Most people new to search engine optimisation are aware that keywords and links need to be in text format for the search engines to easily read them. Putting text links throughout your navigation bar, alongside the image-based links, is an obvious move once you realise how important text is. What most people forget is the placement issue. If the image comes first, the text-based link has less value. The search engine spiders only follow one link to a page, and you want it to be the one with your keywords implanted in it.
For best effect, always put the things you want search engines to notice as high up in the code as possible. This means putting your text-based links before the images in your navigation, putting your company’s keyword-rich motto above the JPEG logo and other related moves.
Deep linking
This is such an established technique that many search engine optimization professionals don’t even mention it. Deep linking is when you link through to pages deep within your site, ensuring that all pages are deeply connected. This is done to boost the popularity of all pages. Most people look around for links for their main pages, forgetting that the rest of their site is important too.
This technique applies to inbound links as well. By obtaining links to pages that aren’t your home page, you create a solid link profile for your whole site instead of a shallow one for your home page. Deep linking is worth considering for non-search engine optimization reasons as well. If your target users are directed to pages in your site that are more relevant to them, they’re more likely to stay. This technique works well if you’ve managed to get links from industry blogs or other pages with a specific readership.
Site maps, no matter how small your site is
Every site can benefit from a site map. It doesn’t have to be big and fancy. It doesn’t even have to be on a separate page. Having all of your links clearly set out guarantees that the search engine spiders can find everything on your site. Smaller sites can benefit from a mini-site map set as a second navigation bar at the bottom of the page. You can talk to our consultants about the benefits of site maps at SEO Consult Australia.
Related posts:
- Back to the basics of SEO
- Step-By-Step Guide To SEO Navigation
- The basics of organic SEO
- Google basics for successful SEO
- The Rules of Search Engine Communication
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