Loading ...There are a lot of SEO techniques out there that you can use on your site. They range from simple to mind-boggling complex, and every single one of them will have a search engine optimization expert giving them their full support. It’s impossible to follow all of these ’secrets’ of SEO. How you choose the right path depends on a number of factors, but the main one is by sticking to the three central principles of search engine optimization.
These three principles aren’t really a secret, although very few experts really talk about them. Perhaps this is because they are so central to search engine optimisation that they’re overlooked. Perhaps it is because they are so basic it’s assumed that everyone knows about them. It’s a mistake to overlook or forget about these three things, as they are the foundations of SEO. Keeping them in focus is what will make your campaign work.
1. Accessibility.
Your site needs to be able to communicate with the search engines. If it can’t do that, your search engine optimisation campaign is dead in the water. A big part of this communication is how accessible your site is to search engine spiders, or in other words how well-structured your site is.
Your SEO consultant will do what they can to improve your site’s accessibility factors, but it’s important to do what you can to your site structure as well. When planning out your site, think in terms of clear paths to defined information. For example, if your site is a retail clothing site, one way to organise your site might be by supplier, and this is something retail sites often do. For someone searching for a specific clothing type, however, the logical path might be home > women’s clothing > women’s winter clothing. As you can see, the keywords guide the searcher to a specific page. There are many options for paths, and it’s important to map out each of them.
2. On-page factors.
Strangely enough, although a lot of search engine optimisation concentrates on on-page techniques, your on-page work will probably be the easiest part of your SEO campaign. The real work on your pages is in making them attractive to internet users, so that they stay rather than going back to the search engines. Make sure your content matches your keywords and there are no visual barriers to users scanning your pages for information.
3. A quality link profile.
Off-page SEO is a lot of hard work. People are wary of where they link to these days, with good reason. It’s important to draw up a list of your possible resources and investigate any linking options available. It’s also vital to ensure that your link profile has a number of quality links from reputable sites with good rankings.
What you do on your pages is only a part of optimisation. Without any off-page support, your site will be distrusted by the search engines. This ultimately means that you have no chance of a decent ranking. Link building is a way of capping off your SEO efforts.
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