Loading ...The initial optimisation process may seem like a huge task, but really it’s only part of any sites search engine optimisation. Just as getting to the top of your industry is only the start of your hard work, getting your pages to where you want them to be is just the beginning for your SEO. You need to maintain this, and fine-tune your optimisation where appropriate.
Maintenance of your optimisation is something that you can plan for during the initial process, and you can talk to our consultants about SEO maintenance at SEO Consult Australia. Another aspect of your continued optimisation is the fine-tuning of every page you’ve optimised.
Fine-tuning pages for ladder climbing
Taking your site page by page is important when you want to ensure that your placement in the search engines is as high as you can get it. Just because things have improved after your initial work doesn’t mean that they can’t get better.
For example, you may find after the initial search engine optimization process that one of your main pages gets to the top ten results for its keyword, and that your bounce rate goes down by 50% due to some of your SEO tweaks. With a little more work, it is possible to reduce the bounce rate even further, causing the search engines to reassess your position and potentially boosting you up into the top five, where your traffic rate increases even further.
Search your statistics for vital clues
After your freshly optimised site has gone live, the statistics should come pouring in. Analysis is an essential part of search engine optimisation, and analysing the statistics for individual pages at this stage can give you some important clues on how to better please your users.
Interpreting your statistics requires a little creativity. Your site statistics should tell you where every internet user accessed your pages from. Look at the access points for each page and use that information to develop a profile of the target groups for your pages. What things do they like to see? What are they looking for? This process is much like the target user profiles you built at the beginning of your campaign, with a little more specific information to rely on.
Look for geographical stats
One thing that is frequently overlooked when it comes to site analysis is the locality of site users. It’s true that the global nature of the internet often means that a target user group has members that come from all sorts of places. It can be surprising, though, how much individuals within target user groups have in common. Locality is one of the possibilities, and you should look for it.
Why look for locality? If one of your target groups has one geographical location, you can use that to further your SEO advantage. The search engines, particularly Google, have been leaning more and more toward local search. Another reason is that people from one region tend to have quirks in language and thought that should be catered for. Subtle alterations to the page may improve your bounce and conversion rates.
Related posts:
- The Next Step: Conversion Optimisation
- Target Users Can Be Grouped By Locality
- Casting Your Net Further Afield Than Google
- Common reasons why visitors bounce from a website
- Three ways to lower your bounce rate
Tags: keyword, locality, placing, Search Engine Optimisation, SEO
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