Loading ...There is far more to SEO than just to achieve high ranking in the SERPs for your chosen keywords and keyword phrases. The reason many webmasters fail in their optimisation campaigns is that they believe this is all optimisation is for and about. So if optimisation is about more than keyword ranking, what is the real goal you set when you implement optimisation?
To answer that you need to look at your website and your optimisation from a different point of view. You start a business to make money; whether you provide products or services, the end goal is to make a success of the business and make a tidy profit. Now, when you take your business online you implement optimisation to achieve that goal.
Target audience
Now if optimisation is only about getting top ranking for a few keywords, this means that you are going to get a large number of visitors coming to your website. This is good, isn’t it? No, it is not good at all. You do not want thousands of visitors that stay a few seconds on your website and then move on. You need site visitors that stay on your website and become your paying customers.
So the goal of your optimisation is not to just rank at the top for keywords, the goal of your optimisation is to get your target audience to come to your website. These are the internet users that are searching for those specific products or services that you offer. Search optimisation is about targeting the precise keywords that searchers are using for your particular products or services.
Quantity versus quality
Finding these keywords is an art form because you cannot target keywords too general or too focussed. Too wide means far too many site visitors that do not convert to paying customers. Too sharply focused will mean that too few people within your target market are going to use those keywords to search by.
When people search for your specific products or services it means that they are already interested in buying or wanting what you have to offer. What optimisation brings is searching for those phrases and keywords your target audience use the most. This means that your optimiser must know who and what your target market is to enable to know what phrases will appeal the most.
Bring it all together
The end goal of search engine optimisation is definitely not only to get good ranking in the SERPS. Each aspect of optimisation used on and off a website is
aimed at bringing targeted traffic to the website that give that business the highest possible site traffic that will convert. That is why everything has to work together from the website design, the layout, the navigation and the content.
Throughout all of this is woven the optimisation that brings the right type of traffic. Your ranking will mean nothing if you cannot keep the visitors interested once they land on your website. Everything must fit like puzzle pieces to achieve your goal of making money for your business.
Related posts:
- Sticking to the A, B, C for good ranking
- Ways to help you down the ranking spiral
- SEO and Ecommerce websites
- The effect of ranking positions in search engine results
- Some tips to improve your YouTube ranking
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