May 29th, 2012 by admin
Finding free, natural-looking links isn’t easy. If you’ve tracked one down, the last thing you want is for it to disappear. Yet for hundreds of links, this is exactly what happens. It all comes from a lack of caution.
The best free links are vulnerable to deletion. You can discuss easy linking techniques as part of your SEO campaign with us at SEO Consult Australia. Techniques like leaving links in comments and reviews can be great for link building because they bring in links from great sites. Unfortunately, such links get deleted more often than other free links, such as directory links. This is because the screening process is more rigorous.
How to avoid this? It’s a lot easier than you’d think. All you need to do is be a little thoughtful with your linking practices.
1. Read the page to make your link meaningful. The reason most of these easy, free links get deleted is that they can often look like spam. To avoid looking like spam, you have to be meaningful. The only way to do this is to make your comment or review intelligent and relevant and this requires thorough reading.
2. Be real. Another spam signal is a fake name or terrible user name. Using your own name and your own photo confirms that you’re a real person with a genuinely helpful site.
3. Have an honest approach. Bloggers and internet users understand that business owners want to market. Being open about your motives helps to build trust, which in turn helps your search engine optimisation reputation efforts.
Tags: SEO campaign, SEO Consult Australia
Posted in SEO Keywords | Comments Off
April 24th, 2012 by Rory
One of the issues with using social media for Search Engine Optimisation is that it’s too easy to get excited. Site owners can become engaged in activities that aren’t particularly useful, wasting time resources. The social media offers an enormous range of opportunities but not all of them are helpful. Facebook is a prime example.
A lot of SEO experts swear by Facebook for SEO. The social site, which attracts users from all sorts of backgrounds, has a reach that makes marketers salivate. However, it can be difficult to reach your target audience in Facebook. One of the more useful tools within Facebook is the Facebook Page. Even with these, though, it’s very easy to miss your target.
What you need on your Facebook Page is:
* Creative, interesting, entertaining content – something that users will stop and read. Facebook is often used for entertainment so save complex content for your website. Talk to us, at SEO Consult Australia, about the right tone for Facebook.
* Communication that goes both ways – a campaign on Facebook, as with most social media, only works if interaction is a major component. Your page should encourage users to engage in conversation with your business.
* Frequent changes – another thing to remember about Facebook is that things change all the time. Users log in several times a day so to catch their attention, you need to update frequently.
As with most social media pages, the best way to catch attention is to get creative. The best path to a popular Facebook Page is to get creative.
Tags: Search Engine Optimisation, SEO, social media
Posted in On Page SEO | Comments Off
