February 7th, 2012 by admin
In 2011, the SEO industry had a wild year. It all began with Google threatening to toughen up on content. It ended with Google supplying Panda update after Panda update, leaving thousands of wrecked site rankings in the wake. So what’s going to happen for 2012?
If you’re smart, you probably began your SEO reassessment for 2012 at the end of 2011. It probably doesn’t look too different from the plan you had mid-last year, although you’ve probably reassessed your stand on social media content. If, however, you’ve left your planning late, here are some of the things you should be looking out for:
*Truly original content. For 2011, the emphasis was split between quality content and original content. In 2012, Google has figured that most people have got the message. If you don’t have a content plan in place to supply your site with fresh ideas, you’re sunk. Talk to us at SEO Consult Australia about content planning.
*Even more frequent updating. As lately as two years ago, a site could get away with updating every week or so. Not so any more. Google is getting more and more time-aware in assessing rankings. What’s more, with social media an integral part of most people’s daily lives, internet users are looking for timely information as well. Site owners who leave their sites unattended are going to lose out.
*Engage. Social media is no longer big. It’s universal. A social media plan doesn’t work unless you participate and engage. Schedule time in your planning for search engine optimisation.
Tags: SEO Consult Australia, SEO industry, social media content
Posted in On Page SEO | Comments Off
January 31st, 2012 by admin
A few years ago in search engine optimisation, you could talk about a website and a search engine and safely cover everything. It was all about getting internet users from point A – search engines – to point B – your site. These days, not only are there more search engines in the mix, there are more ways of accessing search engines. There are many, many paths to your web pages, and you need to think about all of them when you SEO.
Nothing has ever really operated in straight lines on the internet, but search used to be a fairly straightforward proposition. People would go to the search engines to find information, click on the likeliest looking site, and that would be it. These days, people still do that, but they also check out the YouTube videos on the subject, ask their contacts in social networks and see what people are saying in their favourite forums.
To ensure a high click rate, and a low bounce rate, for your site, you need to cover all of the new angles that have popped up, and you can talk to us at SEO Consult Australia about this. In your search engine optimisation plan, don’t just ask how to get internet users from Google’s listings and on to your pages. Ask:
*Where else have they seen you?
*Can they reach you in multiple ways?
*Are you as visible as your competitors?
Most importantly, ask yourself if you have all your bases covered. Only broad coverage leads to success.
Tags: Search Engine Optimisation, SEO, SEO Consult Australia
Posted in seo techniques | Comments Off
