April 24th, 2012 by Rory
One of the issues with using social media for Search Engine Optimisation is that it’s too easy to get excited. Site owners can become engaged in activities that aren’t particularly useful, wasting time resources. The social media offers an enormous range of opportunities but not all of them are helpful. Facebook is a prime example.
A lot of SEO experts swear by Facebook for SEO. The social site, which attracts users from all sorts of backgrounds, has a reach that makes marketers salivate. However, it can be difficult to reach your target audience in Facebook. One of the more useful tools within Facebook is the Facebook Page. Even with these, though, it’s very easy to miss your target.
What you need on your Facebook Page is:
* Creative, interesting, entertaining content – something that users will stop and read. Facebook is often used for entertainment so save complex content for your website. Talk to us, at SEO Consult Australia, about the right tone for Facebook.
* Communication that goes both ways – a campaign on Facebook, as with most social media, only works if interaction is a major component. Your page should encourage users to engage in conversation with your business.
* Frequent changes – another thing to remember about Facebook is that things change all the time. Users log in several times a day so to catch their attention, you need to update frequently.
As with most social media pages, the best way to catch attention is to get creative. The best path to a popular Facebook Page is to get creative.
Tags: Search Engine Optimisation, SEO, social media
Posted in On Page SEO | Comments Off
April 17th, 2012 by Rory
It’s too easy to get bogged down in links in SEO. There is so much pressure to gain links for your site, you can risk losing sight of what those links are doing. Certainly having lots of links on board is a good thing for your Search Engine Optimization campaign, however if you don’t have solid goals for your link building campaign, you risk missing out on some major benefits.
Your link building campaign should be achieving:
* Domain diversity and more powerful links. These are the basics of link building. A good link building campaign needs to target links from a range of sites and it also needs to focus on some high-authority links. These things are easier to achieve if they are focussed on from the start of your plan and you can discuss this with us at SEO Consult Australia.
* Consistent brand image and brand presence across the internet. Even though it’s not often a strong SEO focus, brand image is as important a factor on the net as it is everywhere else. By increasing awareness of your brand, you generate more direct searches and direct traffic. Your link building campaign can help with this by getting your name out there, but this only works if you remember to connect your brand with your linking efforts.
* Self-building linking. Links shouldn’t need to be built manually, one at a time. A good link building campaign will build on itself over time. Talk to your SEO consultant about Search Engine Optimisation methods that work in the long term.
Tags: Search Engine Optimization Campaign, SEO, SEO Consult Australia
Posted in SEO Basics | Comments Off
