Loading ...A blog can be an excellent addition to a site’s search engine optimisation plan. It can help create a connection between the site and its users, create a sense of community, attract links, promote the site’s online reputation and much more. One thing a blog cannot do, if it is not done subtly, is to sell.
Thousands of sites use their blogs to sell products and services. Many of these come off as pushy, clumsy attempts at manipulation. Needless to say, a lot of these kinds of blogs don’t work. They’re more like an infomercial than real quality content.
Selling needs to be done with real subtlety on a blog, if it is to be done at all. The mistake that most bloggers make is in thinking that just because their audience has been willing to read one of their posts, they will read anything posted. This is not true. Blog posts can build up an audience, this is true, but each new post can just as easily lose that audience. Each new post has to be just as good, just as interesting as the one before.
You may well ask, but what if the sales copy is good? When it comes to a blog reader, no sales copy is going to be received well. Internet users, particularly those that regularly read blogs, are highly sensitive to sales pitches. They tend to react to them badly. Inserting a brash sales speech into your blog is something that can put off some readers forever.
The right sales pitch for blogs
If you do use your blog to sell an aspect of your business, it needs to be done with subtlety. Any pushiness is likely to have a bad reaction. The sales aspect of any posting needs to be done so that the reader is not even aware that they are being pitched to.
This is a difficult task, even for experienced copywriters, and yet another reason to consult a professional if you’re unsure. You can talk to us at SEO Consult Australia about content provision. It’s a good idea to keep product mentions to a minimum, and provide objective information. In other words, even if the user doesn’t buy, they should come away with a valuable experience.
Save the selling for somewhere else
No one said that blogs have to be used as a forum for your advertising. If you’re not confident in your writing skills, or the skills of others, to create an extremely subtle sales pitch, it’s probably best to leave all sales talk out of your blog. This leaves it free to do what you probably intended it to do in the first place, which is attract internet users to your website.
Hosting a blog on your site can achieve multiple things for your business, but it doesn’t have to. The main thing your blog should achieve is traffic, with a side order of search engine spidering. A smart site uses many other areas to provide the sales pitch. Leave the selling to the rest of your site, and let your blog do its work.
Related posts:
- Guest posts: How to blog when you don’t have a blog
- Write blog posts that you would like to read
- Simple ideas for blog posts
- Four subtle ways your website may be losing you business
- The many outcomes of a business blog
Tags: quality content, Search Engine Optimisation, SEO Blogging, SEO Consult
Link to us
If you want to link to this blog, copy and paste the following HTML code to your website.
