Loading ...Fresh content is a good idea if you’re interested in your site’s continued search engine optimisation. A business blog can be a great idea as part of your SEO plan for this reason. At the same time, business blogs can be hard work, and come with a few definite drawbacks.
Even if you’ve got the right source of content for your blog, dealing with the technical and community side of things can take up your time. Sourcing content from a professional can be a good way of easing some of the pressure of running a business blog, and you can discuss this with our consultants at SEO Consult Australia. To handle some of the other issues involved in business blogging, here are five secrets that can help things along:
- Know that some people will hate you. This is something every blogger has to accept, but possibly one thing that businesses don’t expect when it comes to blogging. Blogging is an interpersonal medium in a way, and the comments users leave on blogs tend to be personal in nature. Businesses need to be hardened to these kinds of comments. This may not be a problem if you operate your own business, but if your staff members contribute to the blog they may need to be warned about the potential for negative, personal feedback.
- Be open about your motives. No internet user is going to buy the idea that you’re posting a blog twice a day out of the kindness of your heart. Just as the modern consumer is aware that companies sponsor public events mainly out of a desire for publicity, internet users are aware that businesses post blogs because they want extra coverage. This doesn’t mean that a blog full of advertising language is going to succeed, but it does mean that you can acknowledge that your business plays a part in it.
- Be open about marketing. No blog can survive being used as a constant source of obvious marketing, but a business blog can be used as a promotional centre on occasion. If there comes a point when you really want to promote a certain product or service, don’t try to hedge around the issue. A short post with the main features of the item and link to your press release should be acceptable.
- Nurture your supporters. While every blog has to expect some detractors, the same can’t be said of supporters. Supporters don’t just happen. You have to nurture them. When you receive positive comments, post replies. Think about ways to promote your biggest supporters. Establish a ‘comment of the week’ section to show that you’re listening. All of these things add up, and encourage newcomers to support you in turn.
- Participate in the blogosphere. There is a blogging community out there. This is one of the biggest advantages in hosting your own blog. Do some research, find relevant blogs in your industry, and establish a relationship with them. Entrenching your blog in the community will help it to grow.
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Tags: blog, blogging, content, press release, SEO Consult
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