Loading ...In all of the tactics most sites consider as they plan their SEO campaign, influencing the search engines is rarely among them. After all, the search engines are the major players in the game, laying down the rules and controlling the results. They seem too big to be pushed around by puny little websites, yet your site may be having an influence on the search engines without you knowing it.
The effect comes about from your updates. If your site updates regularly, you’re adding to the pool of information in your particular topic area. You can talk to our experts at SEO Consult Australia about content updating. The more information on a topic there is and the more recent that information is, the more relevant the topic becomes to everything else on the net from a search engine’s point of view.
The search engines are very big on trends at the moment. This comes, strangely enough, from the social media industry. As more people get involved in social media networks, more pressure is put on all search providers to provide reliable, up-to-date results. This is something the search engines simply can’t provide at the moment, but they do the next best thing. In the scramble to cover up their inadequacies in real time search, the major players in the search engine industry have been doing their best to monitor the hot topics on the net and promote the right pages.
How hot topics are created
How does a topic become something of particular importance? As much as it might seem at times that subjects are picked out by some supreme being for examination, topics become popular on the net simply because there is more attention being paid to them. It’s a snowball effect. A topic becomes important simply because people are talking about it.
Knowing this, it is possible to have some influence over the fluctuations of topic importance across the net. The net is one giant democracy, where the attention of the masses acts as a voting system. The more mentions a topic gets across the net, the more attention the search engines will pay to it. The more attention they pay, the more internet users become aware of that topic. Indeed, although in theory it’s the masses that control the hot topics on the net, what you really need is mass, potentially with just one entity controlling it.
Internet marketing experts have been doing this for some time, and have made good use of it with viral advertising campaigns and other ingenious schemes. The search engine optimisation industry also makes use of it, by encouraging clients to update their content as often as they can.
Updates keep your industry alive
Plotting to have your subject area become the hot topic of the week isn’t going to get you far in search engine optimisation terms. The average site simply doesn’t have the resources to push a topic into prominence. However, it’s good to remember that your updates help to keep your subject within the search engines’ sphere of attention. This in turn helps your site.
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