One problem that most business owners face when planning out their SEO content is tone. Traditional copywriting has leant towards a formal tone. The internet, however, tends to be a casual, friendly place where traditional business writing doesn’t fit in. So which direction do you take when using SEO copywriting services?
The answer, of course, is to be friendly. This then presents another question: how friendly is too friendly?
*Personal anecdotes: fine. It’s a good idea to include a few personal anecdotes in your content, particularly if you’re operating a business blog. Talking about your day draws your target users closer, helping you to develop a relationship. Talk to us at SEO Consult Australia about this aspect of SEO content.
*Personal anecdotes of your Friday night out: over the line. It’s fairly obvious that sharing drunken escapades with customers is going to be bad for business, but the internet is rife with examples of just this situation. There is a line between personal and TMI (Too Much Information), and it can be a difficult one to judge. Generally, it’s the same line you tread in normal office situations, or when meeting someone for the first time.
If you struggle with writing in a casual tone, it can help to dictate your articles instead of sitting down to a computer. Your competitors can provide further hints as to the tone that works for your audience. If you are struggling, though, it’s important to talk to your SEO agency about including content writing in your SEO services package.
