Loading ...Ask not what you can do for online copywriters; ask what online copywriters can do for you. Okay, this quote gets a little mangled, but with the range of quality copy writing available out there today, site owners really should expect the best for their money. There are plenty of skilled writers out there waiting for work, and plenty of sites needing skilled work on their pages.
Finding the right writer for your site can be very hard, especially because of the time constraints involved. Knowing what you want from a copywriter is one way to cut the initial briefing time considerably. You can always talk to our team at SEO Consult Australia about your content needs, but here are ten things you should ask of every writer you consider:
- Do you know SEO? This is absolutely vital. As the main purpose of your SEO content is for search engine optimisation, you need to be sure that they can provide what you need.
- Do you have marketing training? Although not many online copywriters are trained and experienced marketers, and those who are will charge fees to match their experience, every copywriter should have some casual experience with marketing. Asking the question can help you determine how much.
- Do you have experience with social media? This is becoming a more important question as time goes by.
- Do you have experience in my field? Although this might seem like the most important question to ask, it’s not really. A good writer should be able to research your field, or take the information you give them. It is, however, advisable for them to have some experience of your topics.
- This is my site. What ideas do you have? Although you might have plenty of article ideas at first, there is a chance that one day your writer will have to be the idea force behind your content.
- Have you written in [X] tone? Although good writers can write in various tones, it is a very specialist skill to match the existing writing style of a site. It’s worth trialling writers to find out if they can match it.
- Do you have any references? This is a question any business should ask when hiring a professional. Most online writers will have a number of sites they can refer you to, or samples of their work they can send in.
- How much time do you need? Time is an important consideration when you’re publishing daily. SEO requires reliable content schedules.
- How long have you been working in online content? This is a question which should help you to sort out the truly experienced from the hobbyists. Although newcomers can be great writers, experienced writers are more used to the demands of online readers.
- How much do you charge? This is the last question because it really needs to be measured against all the other factors. It’s no use getting dirt-cheap content if it’s also terrible content.
No related posts.
Tags: content, Search Engine Optimisation, SEO, SEO Consult, social media
Link to us
If you want to link to this blog, copy and paste the following HTML code to your website.
