Loading ...Let’s face it, SEO success is limited by the website it’s working for. Search engine optimisation can’t work miracles. There needs to be something about your site that backs up its position in the SERPs. Not to put too fine a point on it, if you don’t have weighty content on your pages, your site is never going to take off.
Any SEO expert can rattle off a list of basic content ideas that you can use, and these can be helpful. Over time, though, these ideas will run out. Even when you’re sourcing your content through a professional, and you can talk to us at SEO Consult Australia about this, it’s handy to have a source of inspiration for your pages. Here are five places you can go to find a list of content ideas at any time:
- Google trends. If you want to know what sort of content is going to get you seen on Google, what better place to start than at the horse’s mouth? Using Google trends not only gives you ideas for your content, but can give you a fair idea of how it’s likely to be received. Monitoring trends over time can also help you to work some seasonality into your content publication plan.
- Social media. Search engine optimization experts the world over daily thank their deities for the advent of the social media. Social media sites can be helpful to many aspects of SEO, but one very basic way, which requires no real participation in social media, is topic tracking.
- Twitter in particular can provide some excellent insights into the topics people are buzzing about. Using advanced search on the conversations on Twitter allows you to see what people are saying about your keywords, which can then be extrapolated into content ideas. It’s important to note that time is a factor if you’re using social media for ideas, as social media is very much about what’s happening now.
- Keyword questions. Wordtracker has an excellent tool for tracking down questions related to keywords. The tool provides the actual questions being asked, and also allows you to see how many times that particular question has been asked. This function saves significant time, and certainly beats guesswork with Google search.
- Your own site’s search box. If you have a search box on your site, and if you are keeping track of the data that’s entered into it, then you’ve got your own highly specific source of content ideas. In using your site’s search box, your users are essentially telling you what they want from your site. If you have a search box but ignore the information resource it represents, you’re ignoring a valuable asset both to your SEO and your site in general.
- Customer comments and questions. The questions you want your content to answer are really the questions people type into Google. One very simple way to gather this information is to look at your own customer feedback, or look at industry-related forums if your own comments aren’t open.
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Tags: content, Keywords, SEO Consult, SEO expert, social media
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