Loading ...The way that many people operate their blogs, it’s often hard to tell the difference between their blog and another person’s news site. Sometimes, it seems like there’s no difference at all. Although there might not be much difference for SEO purposes, knowing whether to behave like a blog or like an ordinary site is vital to your success.
A blog can be a great way to provide fresh content to your pages, yet it’s not the only way. Not every website is suited to a blog, and not every site needs one. Some sites can cope just as well with regular posts of articles or news releases to their pages. Some sites use their blogs to post articles and news releases. It’s important to know when you have a blog, and when you don’t, so that the advantages of either option can be fully explored.
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Attracting links. If you feature a blog on your pages, it’s essential to communicate with other blogs in your field in order to attract links. One of the main advantages of blogging is that you can tap into an existing community, sometimes gaining the advantages of becoming an authority.
If your content is not posted as a blog, the way in which you attract links will be different. You’ll need to build relationships with news sites and other media, and also make contacts in the blog world. Talk to our experts at SEO Consult Australia about strategies to build your link profile.
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Choosing tone. It’s a simple thing, but the language of a blog tends to be more casual than an average article.
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Optimising for social media. Social media optimisation is becoming an important part of search engine optimisation. Placing things on your pages to attract social media attention is something you can do on-page to help your off-page SEO. The way in which you do this will be necessarily different if you are operating a blog, which has natural connections to social media, or an ordinary site, which isn’t. If you’re running a blog, check other blogs in your niche for indications of what to do. If not, research the social media sites your target user groups frequent.
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Being generous. There is a lot more sharing in the blogosphere than there is between normal websites. In the blogging world, quoting someone else’s post or even re-posting it entirely is considered quite normal. Outside of blogs, posting someone’s content in its entirety is considered stealing. Your classification as a blog or as a normal site will guide your attitude to sharing content.
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Maintaining relationships. Again, your options for maintaining relationships will be vastly different depending on your circumstances. If someone links to your site, you might not even think about providing a return link. Outbound links can be dangerous, and most SEO pros advise that you avoid them where possible. If, on the other hand, someone links to your blog, it is considered only polite to link back. Failing to reward a link can result in people removing inbound links, thereby destroying your hard work.
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