Loading ...Content is one of those never-ending chores that is a major part of operating a top-notch website. If you want your site to make its way up in the rankings, you have to stock it with high-quality, optimised content. If you want it to stay there, you have to continue to provide it with high-quality content.
This need for constant fresh content as part of continuous search engine optimisation can lead site owners to do some pretty desperate things. Reassigning inexperienced staff members to write blogs, stealing articles from all over the net, purchasing low-quality pieces from struggling student writers and investing in computer text generators are just a few of the less-than-wonderful moves more commonly made. All of these moves can prove to be less-than-profitable for the site, as well.
The content featured on your site is part of your business image. Like a staff member who greets new customers at the door, a piece of content needs to be worthy of representing your business. Any content that is sub-par could be turning your customers away.
The spotty teenager – inexperienced content
When you’re strapped for content, it can seem like a great idea to reassign a few hours in someone’s schedule to write it. The major flaw in this plan is that internet writing requires not just basic writing skill, but experience and intuition. This is especially true when it comes to content for search engine optimization. It can be a much better idea to invest in a professional for your content, and you can discuss this with our experts at SEO Consult Australia.
The over-slick sales rep – stolen content
It is never a good idea to steal material, no matter what industry you’re in. When it comes to internet content, there is a major likelihood that the stolen content will pop up somewhere near your site, making it all too obvious where you found your source.
Duplicated content affects your site in two ways, both of which you should be concerned about. The search engines are understandably unwilling to present the same content 15 times, and filter it out. This means your page could be removed from the index. Duplicate content may also annoy your site users, meaning that you lose out with the people you’re trying to attract with SEO in the first place.
The bored worker – the cheapest available option
One other avenue companies commonly pursue is ‘whatever’s cheapest’. This can mean anything from purchasing random pieces from struggling writers to generating content in huge chunks with software. Both options generally mean low-quality content with keywords inserted with all the grace of a sledgehammer. The overall effect is exactly what the company was looking for – cheap.
The content of your website has to do a lot of work. It plays a role in your business that has a lot of responsibility. Do with your content what you would do with any important position in your business: don’t trust it to unskilled, inexperienced or unfit workers.
Related posts:
- Are you really struggling to write effective SEO content?
- How to choose your niche
- Bad content and how to avoid it
- Choosing words carefully for SEO
- Tips for writing unique and interesting SEO content
Tags: articles, content, Keywords, quality content
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