Loading ...Words aren’t something a lot of people are comfortable with. There are millions of people all over the world who either have trouble with the written word, or just don’t like writing. This is unfortunate, particularly for website owners. If you’re a site owner, words are what you have to deal with.
Many site owners experience trouble when trying to tame the words on their pages, and for this reason many site owners talk to a search engine optimisation company about their content. You can discuss content issues with us at SEO Consult Australia. There are a large number of site owners who are comfortable with the idea of providing their own content, but this can bring up its own issues. Unless you’ve got a professional writer on board, your content could be going down the wrong path.
If you’re comfortable with words, you’re still not out of the woods. There are a number of errors site owners regularly slip into with their content. As content is such a vital part of your site, it’s important for your SEO and for your site’s general health to get a grip on any issues you may be facing.
Getting stuck in the wrong century?
How often have you stumbled onto a site, only to find content that could have been written by Dickens? There are a number of business sites that slip into the wrong tone with their online content. This is easy to do, particularly if your main recent writing experience has been business reports. To gain the attention of your target users on the net, though, a more casual tone is necessary.
This is the major problem site owners face when composing their own content. A lot of the problem comes from verbosity. Business writing tends to thrive on big words, but as any journalism student knows, this is exactly what you should avoid when writing for the net. For example:
‘Utilising the very latest in modern technology, this company undertakes all measures pertaining to the client’s problem.’
The first problem with this sentence is that it doesn’t mean anything. It essentially says that the business will take care of its clients, which is what you would expect. On top of this, it’s a very impersonal sentence, putting the business at a remove from its audience. Finally, using words like ‘utilising’ and phrases such as ‘pertaining to’ not only makes your text seem old-fashioned, it makes it hard to read.
This problem can, and does, go the other way. Some site owners take the advice to write using their natural voice a little too much to heart. This results in content that is a little too casual, or contains slang that the broader spectrum of internet users won’t understand. A middle ground needs to be found.
Search engine optimization deals in words. If a site owner can’t get to grips with words, it really is essential that the professionals are called in. Talk to your SEO company about your content options.
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Tags: content, Search Engine Optimisation, Search Engine Optimization, SEO, SEO Consult
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