Loading ...Search engine optimisation experts frequently discuss the value of good articles to an SEO plan. They usually speak of articles, plural, because in most cases this is what it takes to get attention in the search engines. Good articles can boost the quality of your site overall, can keep internet users on your pages for longer, and can even help you to gain a bit of a reputation in your industry.
Sometimes, though, all it takes is one really good article to make a whole reputation.
It sounds a little ludicrous, but it does sometimes happen. Site owners can create one magnetically attractive article, and coast off its popularity for years. For example, how often have you come to recognise a person just through the one article they wrote? There are plenty of self-made experts on the internet who can thank one very well-chosen article topic for their reputation.
Such articles have a good effect on a site owner’s reputation, but they do even better in terms of search engine optimisation. This is because the strength of the article carries the site’s pages to new heights. As the article becomes more well-known, more traffic is attracted to the page it is on. The strength of that page can then be funnelled through to other pages on the site, giving the whole site’s rankings a boost. It’s organic SEO at its best, and you can discuss the effect with us at SEO Consult Australia.
Creating magnetic articles
How to uncover the beginning of this elusive path? It’s not easy. Attracting attention with just one article is about as ensured a path to success as trying to create a video viral. Thousands of businesses have tried, but only a handful has actually succeeded. The key is to find a topic that everyone is interested in, but no one has covered yet. This isn’t easy, and it takes a fair amount of creativity to carry off well.
It’s difficult to pin down the exact process that results in these sorts of articles. Most of the time their creators have no idea how long-lasting their popularity will be. If you’re attempting to create this kind of content, it’s a good idea to review the existing articles in your field and see what they have that your regular content doesn’t. Promotion paths should also be investigated.
Option B: build up reputation slowly
Not every site is going to experience the kind of popularity that occurs around these articles. A site owner could write up hundreds of articles in an attempt to gain attention, only to find that a competitor has managed to capture the elusive qualities required for success.
The option remaining for most site owners is to build up reputation over a period of time. This means building up your content across the board, with the aim of becoming a resource for your industry. This is a more reliable method of building reputation.
Soaring to stardom on the back of one article is out of reach for most sites. It does provide some food for thought, though.
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Tags: articles, content, organic SEO, Search Engine Optimisation, SEO, SEO Consult
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