Loading ...One of the dangers of SEO is bad wording. When the main expression of search engine optimisation technique is text, the way that text appears can be dramatically altered from its natural state. It can be incredibly subtle, but when you want to keep your human audience happy as well as the search engines, it’s something to be aware of.
Bad SEO writing comes off as clumsy and awkward. What’s surprising is how fine the line is between acceptable internet writing and insufferable internet writing. It can be helpful to source the main part of your fresh content requirements from your SEO company. This can ensure that your keywords are placed skilfully into the text and can help avoid keyword stuffing. Talk to us at SEO Consult Australia about your content needs. Even when you do take this route, some text will inevitably need to be written by you as the site owner every now and again. When this happens, you need to know how to avoid bad SEO writing.
There are numerous ways in which businesses fall into this trap, and all of them are equally annoying for the human reader:
- The robot approach. When a piece of text has keywords haphazardly inserted, it almost seems as if it has been written by a robot. In some cases, it has. Internet users are aware that companies use automated software to generate gibberish content. If your keywords are hammered into your text any which way, you risk giving the impression that your content is simply keyword fodder.
- The clinical approach. One of the most frequently spouted pieces of advice on internet writing is to keep things concise. This is good advice. Sometimes, however, it’s interpreted in a bad way. Concise writing does not mean that your content has to be devoid of all poetic expression or friendly comment. Concise simply means keeping things simple.
- The too-casual approach. Keywords do constrain your internet writing in some ways. Sometimes, online content looks strange because the bulk of text is less formal than the keywords contained in it. This creates an odd effect, and can be off-putting.
It’s important not to concentrate too much on keywords while writing. Focussing on keywords can make your use of language awkward, and can sometimes be the cause of accidental keyword stuffing.
For example: ‘See Spot run. Run, Spot, run.’ These are concise sentences, but they don’t tell us anything about Spot, or even really anything about how he runs. We could just as easily say, ‘The dog Spot ran gleefully after the ball.’ This is still a concise sentence, but it conveys a little more of the scene we’re describing.
While it’s important to relax while writing, relaxing too much can have a bad effect. Some site owners write as if they’re typing an email for a casual personal acquaintance. It’s important to remember that all text for your site is business writing, whether it’s a press release or a reply to a user comment.
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Tags: content, Keywords, press release, Search Engine Optimisation, SEO, SEO Consult
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