Loading ...Content sharing seems to be the way of life on the net. Content is, after all, the mainstay of the internet, the reason so many millions of users log on every day. Sharing content around is one way to increase your exposure in the general milieu of your area of the net.
Giving away content, though, can be a daunting thought. Most site owners struggle to get enough content to present on their own sites. The thought of sacrificing some of that content is a startling one. It can be of huge benefit to your SEO plan and your online campaign in general, if you know the pros and cons.
A note of warning
Before considering giving away some of your content as part of your search engine optimisation plan, it’s important to note that the content needs to be original. Plenty of site owners have jumped on the article marketing bandwagon, and plenty have been burned by it. This is because duplicating content that is already on your site puts your pages in danger of being pushed off the index. You can talk to us at SEO Consult Australia about duplicate content issues.
Content giveaways: the pros and cons
The plus-sides of giving away content are fairly easy to grasp:
Pro: Extra exposure. Getting content out there on the net means getting your site and business name mentioned in all sorts of highly-relevant places.
Pro: Link attraction. This should be the main reason for content sharing. Seeding a link within your content is an absolute must for your search engine optimisation plan.
Pro: Relationship development. Another good reason to give away content is for the links you’re hoping to get in the future. Giving content to a site is a great way to build up your relationship with that site.
The down-sides of content giveaways are a little more shadowy, and it’s important to consider them before making a move:
Con: Giving away content means giving away content. This is the major down side of content giveaways, and one of the reasons to move very carefully. The last thing you want to happen is for your original article to provide fodder for the competition. Don’t waste your content on generic article sites unless it’s part of a properly formulated strategy.
Con: Content must be high quality English. This generally means written by a native speaker. A really good quality article may result in direct traffic to your site. A low-quality article may put users off.
If you’re handy with a keyboard and don’t mind subtly rewriting some of your existing material, then article marketing, guest posting and other content giveaways are certainly a great idea. There’s a lot to be gained from these moves. If, however, you’re in the majority of site owners who have to source their content professionally, you need to weigh up the costs versus the benefits. Giving away content can get you places, but it needs to be treated like any other marketing move.
No related posts.
Tags: content, Search Engine Optimisation, SEO, SEO Consult
Link to us
If you want to link to this blog, copy and paste the following HTML code to your website.
