Loading ...Content theft is a harsh reality of the net. As long as spammers can benefit from swiftly-knocked-up sites, quality content is going to be vulnerable to theft. Your content can be stolen by anyone, at any time, and there’s not a lot you can do to prevent people trying.
It’s a reasonable question to ask why you would want to prevent people from stealing your content. Apart from the moral outrage any theft incites, the theft of internet content doesn’t appear from the outside to have much effect. In the usual way of things, having someone steal the copy you’ve used in a pamphlet is annoying, but not really devastating. On the internet, however, your site’s content makes up a part of its metaphorical fingerprint. Someone stealing your content is putting your site’s integrity in danger.
The main danger comes from the duplicate content issue. Duplicate content presents a search engine optimisation problem. When the search engines come across duplicate content, they have to decide which of the duplicated pages to feature. Usually the search engines choose two versions to list. The pages chosen aren’t chosen for seniority, meaning that just because you featured the content first doesn’t guarantee your page will be the one indexed. Content theft means that someone could edge your page off the listings using your own content.
There is also the intellectual property issue. Your site’s content is an asset. Like every other asset, it’s important that you protect it. Your SEO consultant can help you come up with measures to protect various types of content. Talk to our consultants at SEO Consult Australia.
Image content
Image content is particularly easy to protect, although some of the protection methods can be a little unsightly. Your options include watermarks, which effectively ruin the picture for anyone else’s use, but can also ruin the viewer’s experience of the image. Copyright notations have similar problems. Using scripts or putting the image behind something invisible on the page are two neater methods of protection.
Video content
Video content is laughably easy to protect, much easier than even protecting your image content. This is because people are used to seeing watermarks on video-based media. News programs have been using them for years, as have television channels. In fact, a watermark or logo at the side of the screen can boost the professional image of a video.
Video content is one of the few types of content you can benefit from someone stealing, as this essentially spreads your message.
Text content
There aren’t many ways to protect text effectively. You can sit the text behind an invisible object, but this presents SEO complications and can change the way search engines read your page. The best way to protect your text is to mention your company, making the text specific to you.
If you’re worried about your content, one of the best things you can do is make sure it’s interlinked with your other pages. This further spreads your search engine optimisation tactics as anyone stealing your content is stealing your links as well.
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Tags: quality content, Search Engine Optimization, SEO, SEO Consult Australia, SEO content
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