SEO copy writing is an art form

Writing has been seen as an art form throughout the centuries. The internet has changed how people read and write hugely. It was the norm to write long flowing sentences with appropriate punctuation for emphasis. With internet writing every sentence has to be kept as short as possible. Concepts have to be broken down into short, sharp and straight forward blocks of text. The flow of writing has had to take a backseat to functionality since the inception of the internet. Now with writing web content, keywords are top priority as keywords can make or break the effectiveness of the optimisation of that web page.

This has lead to people going overboard and stuffing keywords in that too often create disjointed sentences. Relevant keywords should work towards creating effective optimisation. And at the same time it should give the reader a good reading experience. Unfortunately far too much web copy comes across as blatant and stilted optimisation tactics.

It is possible through to write SEO content that is both keyword rich and correct, artful writing. It takes skill and time to do this, but it is not impossible. If you avoid the pitfalls many people fall into your SEO content can be as easy to read as any other types of writing. To be competitive in online trading no business can afford to chase away their targeted audience with unreadable web copy.

Even keyword spreading

It might sound like good optimisation to use the same keyword in every single paragraph. The search engines might like this, but you will bore and irritate your readers to distraction. Use your targeted keyword sparingly and spread out throughout your content. It is far more pleasing to the reader if you use synonyms for your keyword sprinkled in between. You do not in any way compromise the targeted keyword by doing this. What you do achieve is highly readable copy that is perfectly optimised.

Senseless keywords

You achieve nothing by forcibly inserting keywords or keyword phrases. What you end up doing is a mishmash that is truly abominable. It is bad grammar and will irritate your web visitors into going someplace else for readable information. Take the effort to jumble the key phrase around so that it appears as logical reading to your site visitors.

In this way you get your targeted keyword or keyword phrase in and hold the reader’s attention. Internet users have become sophisticated. Shoving in keywords purely for optimisation purposes will be spotted immediately. Site visitors will see this type of writing as disrespectful to your readers. For if you could not take the effort to present them with readable copy, why should they stay around and do business with them?

Recommendations

Qualified SEO writers all have the same recommendation. Keyword stuffing is senseless and creates an unreadable mess. Optimum use of keywords is by using your keyword in your first and your last paragraph and once within the body of the content. This way you can concentrate on your on-page optimisation, presenting your readers with good content.

Related posts:

1. Robotic SEO copy does your business no favours
2. SEO Copy Placement
3. Three things you should avoid when writing website content
4. Article writing will improve your search engine optimization results
5. The fine line between web writing and advertising

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This entry was posted on Sunday, July 26th, 2009 at 8:52 am and is filed under SEO Copywriting. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.