Loading ...Good, quality content is one of the biggest assets a site can have. That asset is only of so much worth when it remains sitting on your pages. For your content to really earn its keep, it needs to be travel-worthy.
The increased popularity of social media networks has shown the SEO industry the value of travel. In the past, getting links was a much more painstaking business, involving thousands of individual communications, not to mention some money changing hands. With the increased use of social media sites, however, a new avenue of link building was opened up. Search engine optimisation experts discovered that getting links could be a simple case of attractive content.
Really good content has a capacity for travel. Although in most cases it doesn’t have to actually leave the page, the influence of the content can reach far and wide. A good piece of content should prompt internet users to share it with others. This can be a simple case of their noting it in their chat, blog post or status update. It can also have the more positive SEO outcome of their linking to it for their friends to see.
Good SEO content must travel
There are three basic rules when you want your SEO content to move off your pages. These are very simple rules, but their outcomes are far more complex.
- Make it enticing. As you should know, no content is going to get anywhere if it isn’t attractive to its target users. For travel-worthy content, however, that target user group is a little different to general search-based groups. People behave differently when using social media, and social media is the best medium for your content’s travel. Look into the sort of content your target social media users enjoy, and sculpt your content plan around this. You can talk to our consultants at SEO Consult Australia about content planning for SEO.
- Make it easy. This is possibly the most important step when it comes to content travelling through social media. A lot of sites try to attract social media users, but fail to understand the social media mindset. Most social media sites have made internet movement as easy as pie. Social media users are therefore used to being able to do things at a single click. To encourage these users to forward your content, you need to provide the social media buttons and bookmarks they are used to. The key word here is ‘easy.’ As soon as it’s hard, they’ll leave it be.
- Make it imperative. Many commentators have noted that the likelihood of your content being passed forward increases if you just ask. A call to action is a valuable thing in travel-worthy content. This is a simple case of making a note at the end of your piece that ‘If you enjoyed this article, forward it to your friends.’ It helps if you also have a couple of social media buttons and a straightforward system of forwarding via email.
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Tags: blog, quality content, Search Engine Optimisation, SEO Consult, social media
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