Loading ...There’s a lot of slop on the net. Site owners from all industries, following the advice of their search engine optimisation consultants, have geared up their content output drastically. The unfortunate result in most cases is an increase in words but a decrease in quality. This low-quality content can actually harm a site’s SEO.
Providing content is far from easy for most site owners, which is why many turn to professionals for content provision. You can discuss this with us at SEO Consult Australia. Too many site owners focus on the wrong part of the equation: quantity rather than quality.
Why quality content?
There are many reasons for featuring quality content on your site. Some of them are purely practical. The main reason, of course, should be that you want your site to be the best it can be. For some businesses, though, this isn’t enough to justify the expense and time required for good content.
The ultimate reason you should feature quality content as part of your SEO plan is that your SEO won’t be as effective if you don’t. The search engines may not have a human sense of discernment, but they are able to detect low-quality content quite easily. If the initial sweep doesn’t do it, the bounce rate that low-quality content fosters will bring your rankings down eventually.
- It doesn’t look like it’s been written by a machine. Machine-written content is obvious when you see it, with keywords stuffed in clumsily and sentences that don’t make sense. Many sites use computer-generated text because it’s cheap, but it costs you your ranking in the long run.
- It doesn’t read like processed food. You know when you bite into a piece of white bread, or taste a cake that’s been made by a machine? There’s a certain shallowness of flavour, like there’s something essential that’s been taken out. A similar quality creeps through in SEO content when the piece has been written from necessity rather than inspiration. It’s subtle, but it’s there.
A lot of content on the net reads this way. The shame of it is that it’s not that difficult to write pieces that are interesting and wholesome to read. Many businesses feature processed food-type content because they have gone the cheaper option when it comes to content.
- It doesn’t strongly remind you of something you’ve just read. In a sense, the internet is a perfect example of recycling. Unfortunately, the majority of what’s recycled is information. The need for constant content has driven many websites to simply regurgitate the ideas around them. This means site users are subjected to essentially the same article over and over again. It’s hard to keep ahead of copycat competitors, but try to be as unique as you can.
True quality content is engaging, entertaining, stimulating, and contains interesting information. These qualities may sound like a big task for humble site content, but they really aren’t much to ask. If high-quality content is difficult to provide from within your company, think about sourcing from a professional. Investing in good content is an investment in your site’s long-term success.
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Tags: content, Keywords, Search Engine Optimisation, SEO, SEO Consult
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