The Rules Of SEO Content

It’s all very well for your SEO consultant to tell you that you need to add fresh content to your site in a constant stream. Content takes time and money, and most businesses will be wary of making that commitment without good reason. If you don’t know the reasons why, and understand the outcomes, you’re unlikely to be motivated to invest in fresh content.

Why add content

Fresh content is search engine fodder. There are many reasons to add constant fresh content to your site. Attracting the search engines is the one your search engine optimisation company is most likely to put forward. The search engines refresh a site in their cache more frequently if new content has been added. This is only logical – if a site hasn’t changed, there’s no need for the spiders to crawl it again. Bringing the search engines back to your site is a good way to ensure your pages stay competitive.

Fresh content is good in internet user terms, as well. Site users are more likely to come back to a site that is constantly updated. Another great reason is that fresh content provides more points of entry onto your pages.

The rules

Adding content is useless, however, unless it achieves your aims. Content needs to follow these rules:

1. Content must be on-topic. If an internet user comes to your site on the keyword ‘computer gadgets’ and finds general computer information, they will return to the search engine pages. Make sure your content backs up your search engine optimisation promise.

2. Content must be interesting. Even the most on-topic article can be a boring read. If your content isn’t interesting to your site’s users, they will bounce off your page. This means you need the right tone, short sentences, and relatively short pieces. It can help to get a professional on board if you don’t feel your writing skills are up to the task of fresh content. Talk to us at SEO Consult Australia.

3. Content should contain keywords, but not too many. Too many keywords can trip search engine filters and bore your reader. Pleasing site users is an important part of search engine optimisation.

4. Content must be unique. Search engine optimization experts often talk about ‘duplicate content issues’. These issues regard Google’s tendency to filter out pages with the same content. If you have the same content as another site, there’s a fairly big chance your page won’t be listed at all.

5. Content must be readable. This means not just interesting, but also free of grammatical and spelling errors. Very few people will discuss the impact of incorrect grammar on their daily lives. It’s just not something that people consciously think about. Unconsciously, almost every internet user is irritated by bad spelling or grammar. Even though written English is slowly declining in the social media, regular text needs to be to a certain standard. Making sure that your content reaches this standard is a basic requirement of a good site.

Related posts:

1. SEO content: rules of the game
2. Three rules to follow to write effective SEO content
3. The 3 rules of travel-worthy content
4. The secret to promising content
5. What your content needs to achieve for SEO

Tags: content, SEO, SEO Copywriting, spiders

Link to us

If you want to link to this blog, copy and paste the following HTML code to your website.

This entry was posted on Tuesday, April 27th, 2010 at 8:35 am and is filed under SEO Copywriting. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.