Loading ...Everyone’s always looking for the secret to popularity. From kindergarten to the weekly social in a nursing home, figuring out how to be popular plays on the mind of most. For businesses operating on the internet, figuring out paths to popularity is a particular concern.
Popularity is pertinent not just to SEO, but to everything to do with operating online. When you operate a business in the real world, you can rely on people at least seeing your shop front or business sign as they stroll past. There is very little strolling that goes on on the internet, so businesses have to make sure they get noticed.
Once you add search engine optimisation to the mix, the need to be popular takes on even more significance. Without traffic coming to your site, you can’t hope to maintain a decent ranking. Unpopularity begets further unpopularity when it comes to the search engines. You can discuss the ramifications of popularity in search engine optimisation with us at SEO Consult Australia.
Your content can be a great way to boost your presence in popular subjects. The following are some of the ways you can make this happen. Even better, they apply to all subjects, no matter how technical or industry-focussed:
*Humour. One thing that dominates the net, possibly even more than gossip, is humour. Internet users will go out of their way for something that they’ve heard is funny. Best of all, humour can be related to any topic, no matter what your business is.
Many businesses avoid humorous content because they feel it will threaten their reputation. It is possible to produce humorous content that fits with your business style. IT companies have managed to start virals and plumbers have become the talk of the town. Simply look for the funny side of what you do. Lists are good for this, e.g. ’strangest things said during online help chats’.
*Gossip. Another powerful force on the net is the urge to gossip. Internet users tend to gravitate toward gossip, no matter what the source may be.
The natural assumption with gossip is that it’s intimately related to your industry, for example the mistake of a competitor. Getting involved in mud-slinging matches is not going to do your business much good in the long run. Other forms of gossip could be news related to your industry, such as wage disputes, or personal stories that relate some drama in your industry, for example how a simple SIM card saved the world’s latest Pulitzer-winning novel.
*Siphon popularity. Connecting the rich and famous with obscure topics has long been the lifeblood of magazines everywhere. The beauty of this is that it’s so easy to do. All it requires is a little research, or a little media-watching if you want to use this technique regularly. Your own interest in your industry should help you spot when a notable current or historical person has some connection, whether they’ve stated that they only buy a certain product in your industry, or whether they were obscurely involved in the development of your field.
The secret to popularity
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