Loading ...It’s all very well getting plenty of content on your pages, but how do you get internet users to read it? For many businesses, getting readers to stay on their pages is like getting egg to stick to a Teflon frying pan. The secret to enticing readers to read further is to make good promises – and keep them.
It sounds a little too simple, and maybe it is, but the most successful content on the net is all about the promises made. The writer makes a promise in the title, which the internet user sees when they perform a search. The promise is reiterated when the user clicks through to the page, and each step along the way in the content itself is about fulfilling that promise.
The ‘too simple’ part comes in, of course, in discovering what sort of promises to make to your site’s users, and how to fulfil them. It takes a considerable amount of skill to weave a hint of promise into a title, which is one of the many good reasons to use the services of an SEO professional for your content. You can discuss your content needs with us at SEO Consult Australia. Weaving promises into the title isn’t the only point at which the promise comes into play, either.
Finding which promise to make
Sniffing out the needs of your target user groups should be a part of the initial research performed for your search engine optimisation. Once you have found out what your target users are looking for, it’s necessary to draft up several different promises you need to make.
For example, an internet user that searches for ‘computer hardware’ is likely to be after a number of things. They might be after cheap computer parts, advice on installation, recommendations of which brand to buy, or information on the industry. They might also be interested in hardware maintenance and gossip on different computer brands. Any and all of these things could spike their interest in the SERPs. The job of the owner of a computer hardware site is to promise one of these specific things when composing their title.
Making promises, and breaking them
It is absolutely vital to follow through on the promise you make in the SERPs. If an internet user clicks through a link that says ‘The 5 essential computer maintenance routines’ and your content turns out to be sales copy for maintenance software, they are likely to feel betrayed. Losing the user’s trust in this way not only puts them off immediately, it can put them off your business permanently.
Once you’ve determined what promise you’re making in your search engine optimisation content, you need to focus your content around fulfilling that promise. It’s a fairly simple equation. If you’ve promised to tell the reader the five essential computer maintenance habits they need to be in, the article should be a list of five things, with some explanation. The information needs to be accessible. Fulfilling the promise is equally important to making it.
No related posts.
Tags: content, Search Engine Optimisation, SEO, SEO Consult
Link to us
If you want to link to this blog, copy and paste the following HTML code to your website.
