Loading ...It takes a lot of hard work to get inbound links. Building a link profile can take a whole chunk of time out of your SEO schedule if you’re not careful. The absolute best way to get links is to simply attract them. Instead of hunting them down, let them come to you.
Deciding to attract links and being able to actually do so are two different things, of course. It helps if you can pin down the most magnetic forms of content for your industry. Although this will vary from industry to industry, and target group to target group, here are some of the more magnetic forms of content that may give your links a boost:
- Quizzes and surveys. These are absurdly easy to set up and feature on your site, and have proven endlessly attractive. You can go two ways with quizzes and surveys. There is the entertainment quiz, such as ‘Which Star Wars character are you?’ which is about providing entertainment to the user. There is also the genuine quiz or survey, which is about gathering information from your target user group. Both types have their attractions, but different user groups will be attracted to one or the other.
- Flash applications. Internet users tend to be attracted to Flash applications because they seem like something valuable that the host site is giving away for free. There’s a feeling of giving.
Flash games do require a little investment to create, but on the plus side, they do not tend to age as swiftly as other forms of content. A good game might attract regular visitors for years, unlike an article, which has a limited return value. The use of a game or application as an attractor is common enough now days that you can commission one fairly cheaply.
- Info-graphics. Info-graphics have been around since the dawn of publishing. Every time you see a chart or graph, or look at a visual representation of a piece of information, you’re looking at an info-graphic. Info-graphics work well on the net because they present complex information in a way that can be absorbed easily.
Info-graphics are an attractive form of content because they take two of the most attractive forms of content and meld them together. People love to look at pictures, and they also love statistics. Stick the two together, and you have an info-graphic.
This last form of link-attracting content has been the subject of a fair amount of hype in the search engine optimisation and marketing community. The main reason for this is that info-graphics are so easy to create. The hardest part about creating an info-graphic is selecting your topic and choosing the appropriate format to display it.
It’s important not to get too carried away with info-graphics. While they break up text and can be quite visually attractive, they can just as easily stop the flow of a reader’s scan pattern and look quite boring. You need to select your info-graphic’s topic carefully, and not over-use the medium.
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Tags: content, Search Engine Optimisation, SEO
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