Loading ...If you’ve got a good content plan set out as part of your site’s search engine optimisation, it’s likely that your site will soon be flooded with content. Fresh content is good for your ranking, but where do you put it once it’s a little stale?
A site that doesn’t have a plan for content over time is a very crammed site indeed. Adding fresh content at the rate of one or two pages a day means that your site can become huge over a fairly short period of time. You can talk to us at SEO Consult Australia about this kind of content plan. Archiving some pages is a good option, but you need to know which pages to archive and which pages you should let sit.
Why not archive everything?
It might seem logical to simply archive your pages on rotation: post a new page, let a few weeks go by, put it in the archive. While your new pages have a beneficial effect in the short term, they have an even better effect in the long term. If you’ve done your SEO work well on your fresh content, it should attract traffic and links, both of which will be a boost to your SEO plan. Moving that page to the outskirts of your site could do your rankings damage.
At the same time, you can’t leave everything to sit as it is, and pages can’t be just put away at random. An archiving plan needs to be put in place to help you determine which pages to retire and which ones to leave alone.
When stale is a good thing
Although the search engines are increasingly taking freshness into account as an important factor in listing pages, some older pages will always rank well. This is because, for some keywords, old news is good news.
The pages that are likely to retain interest for both internet users and search engines are those that contain information that will be useful over time. This doesn’t mean that your sales page extolling the virtues of your business is good to stay. Pages with reliable, factual information on topics that aren’t likely to change are good in the long run. ‘How-to’ content, for example, is worth keeping on your main pages.
Some old news is… old news
Not all of your pages will have the continued interest for internet users. If you’ve posted a piece about a new product you have coming up, it’s not likely to attract attention six months down the track. Some of your content will be more obviously disposable, and some will be less obvious. It’s a good idea to set out criteria for judging the value of pages, although instinct can also serve you well when it comes to popular content.
Ultimately, you might have to rely on site stats to determine which pieces should stay and which should go. If a page has been consistently popular, there’s a good chance it will stay that way.
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Tags: Content Archiving, News Blog, SEO, SEO Blogging
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