Loading ...There probably hasn’t been any period in time when older generations have refrained from accusing youngsters from ruining culture. Every new generation feels the harsh sting of their elders’ criticism and sworn never to be that old. Every mature person has looked at the new generation and shaken their head in disbelief at how bad things have become. It just happens.
With that in mind, English as it is written is being slowly but surely degraded with the rise of the internet. This is a simple fact. What you need to know is what you’re going to do about it.
No, this isn’t an appeal for improved language across the net. In fact, it is just the opposite. With the language of the internet becoming less and less formal, the average site owner needs to make a definite decision on where they stand. The line between ‘acceptable English’ and ‘hideous slang’ is becoming more blurred as time goes by, and pretty soon ‘proper English’ is going to make a website look stuffy and formal.
Part of the reason for this is the place text has in internet-based communications. Namely, text stands in for almost everything. Instead of the hundreds of subtle signals that indicate attitudes in speech or personal interaction, we have 26 letters, a number of fonts, and several pieces of punctuation. Somehow, you need to figure out how to convey exactly what you want to say and the way you want to say it, using only text.
This is a lot more difficult than it sounds. In the ordinary course of business, you get to convey a lot of unspoken information to your customers when you meet them. The tone of voice you use, your inflection, the body language you display and your facial expressions all play a big part in the message you communicate. The advantage you have during this communication is that you can adjust as you go, changing your performance as you read the signals your potential customer is sending.
On the internet, you have no option to change as you go, and the aforementioned limits can put a real crimp in your style. There are ways to make things go your way, and you can discuss this with our experts at SEO Consult Australia. Some of your options for replacing the usual nuances of communication include:
*Choosing the right tone: There are many options for tone of voice when writing. On the net it’s often a good idea to adopt a conversational tone to make up for the fact that you can’t have a conversation with your reader. Conversational tones also lend themselves to search engine optimisation, as keywords tend to fit in more easily with this casual tone.
*Selecting the right design: The colours used around text can go a long way to setting the mood of the communication. A well-thought-out colour scheme can not only convey the personality of your business, but evoke the right emotions in site users.
*Careful planning: With so much against you, your site needs a good plan of attack. Take your time on content.
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Tags: content, Keywords, Search Engine Optimisation, SEO Consult Australia
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