Loading ...Home pages are usually very different from other pages. They are a sort of information hub and introduction to the site, and are there to give you a feel for it. The way you lay out your home page is possibly more important than any other page on the site. The text you feature on your home page is also possibly the hardest content to write.
The text on a home page is difficult because it needs to do its work more efficiently than text on any other page. Although you can use internal pages as landing pages for inbound links, and should do so whenever you can, your home page is still the most likely place for new users to visit. Even users who land internally are likely to pop past the home page to get an idea of what your business is all about. Home pages are there to be glanced at and moved along from, and your text needs to reflect this.
There are a few things you need to decide about your home page before your text can be constructed, and your search engine optimisation company can be a big help in this. The design of your home page will depend on your individual and industry needs, and it may change during optimisation. Talk to our experts at SEO Consult Australia about this.
Picture your home page as an information desk at a shopping centre. There are certain things that you can easily display, but if you try to display all of the products sold in the shopping centre you’ll swamp the desk. Even trying to advertise all of the stores will be impossible, so you need to choose. Once you have chosen, you need to use your text to sell each element.
The first thing to bear in mind, and the most important, is that home page text needs to be to the point. If you ramble, your site users will get bored and go to another site. The most successful sites have home pages with very small chunks of text, far smaller than on any internal pages. This is because each chunk is a tiny summary, just enough to tell the user what that section is about.
The second thing to think about is selling each section. Your home page should be designed to move people through deeper into your site. Your text plays a major part in this, so it should be designed to entice the reader to follow on for more. To that end, it’s often a good idea to include ‘read more’ in a couple of sections on your home page.
These are the main two things to remember when designing content for a home page. The text on your home page needs to get to the point as soon as possible, but also needs to be elegant. Sounds simple, doesn’t it? When you combine the two, it’s a much more difficult task. With such an important page on the line, don’t be afraid to ask a search engine optimisation professional for advice.
Related posts:
- Your home page is your hub
- Use Your Home Page as a Treasure Map
- Sending the right message on your home page
- Text-heavy sites work for SEO
Tags: content, Search Engine Optimisation, SEO Consult
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