Loading ...Eric Schmidt is known and recognised as the CEO at Google but he has also played an important role as a member on the Board of Directors at Apple Inc. Mr Schmidt joined Google in 2001 and became the chairman of the Board of Directors. He was then appointed as CEO of the company a couple of months later and also became a board member for Apple five years after that in August 2006. However, Mr Schmidt has recently resigned from his position at Apple.
Whilst those at Apple have come out in support of Mr Schmidt and have praised his influence and contribution as a board member, they have agreed that it was the right decision for him to give up his place on the board and therefore his departure is being reported as a mutual decision between Mr Schmidt and the Apple team.
The main reason for this resignation is due to the development of Google into areas already covered by Apple. As Google expand their business, it would have been more likely that there would have been a conflict of interest for Schmidt as CEO of Google and also a board member for Apple. It is likely that he would have had to have been excluded from many of the meetings and developments taking place at Apple because they are now competitors in so many areas of their business. The main area where Apple feels Google is encroaching on their territory is in the mobile phone market. The Google phone uses the Android OS operating system and is viewed as being in direct competition with the iPhone provided by Apple. With further plans from Google to enter other market areas such as into the computer operating system area with Google Chrome OS, Apple was too concerned that the business they are in would be affected too much by this expansion of Google. Therefore, Schmidt was no longer regarded as an appropriate board member.
It is likely that with the further development and success of Google that it will be competing with Apple more and more in the future. By Eric Schmidt taking the decision to resign from his position as a board member at Apple and Apple accepting and encouraging this resignation, Google and Apple have now become established as firm competitors.
Google is undoubtedly the most important company that needs to be considered when carrying out a search engine optimisation campaign. As Google has been so successful in this area and has such a massive amount of the market share, it is now able to expand into other areas of business and be regarded as a fierce competitor in these markets too.
We at SEO Consult know how important it is to be using the right search engine optimisation techniques for your business. By having an effective plan tailored to suit the needs of your company and website perfectly, you can develop a very successful relationship between you and the major search engines such as Google. This can be vital if you are trying to increase the number of visitors to your website.
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