Loading ...The recent agreement that has taken place between Microsoft and Yahoo! has been receiving a lot of interest and attention. Microsoft and Yahoo! are promising a quicker, more reliable and more efficient search engine service and users are eager to see any benefits from the combining of these two companies for this purpose. However, it is widely recognised that the joining of Microsoft and Yahoo! is going to make them a much stronger and capable force, one that is prepared and ready to take on the mighty Google in trying to be the most popular and successful search engine.
Many involved in the search industry and those with an interest in how the companies are now going to go head to head have been awaiting a response from Google to learn how the company is viewing this deal. Google will obviously be affected by this agreement as it is between two of its greatest competitors. Therefore, it is not surprising that the opinion of those at Google has not been overly positive.
Marissa Mayer, the VP at Google has recently voiced her concern over the deal. She believes that the service provided by other competitors may suffer because of this and that therefore the search engine users themselves will also suffer too. Microsoft and Yahoo! have currently been the biggest competitors to Google in the search engine industry and now that they have combined their powers, there will only be two major competitors in this market. This means that internet users will have less choice when carrying out search queries and that the search engines may not be pushing as hard as normal to deliver the best possible service to internet users because they have the monopoly within the search engine industry already. Mayer suggests that a number of strong competitors is necessary in this business in order for search engines to operate at their best and search engine users to receive the very best service from the search engines.
Teams of workers within Google have now been assigned the project of anticipating and researching the effect of this deal on the company and they are also exploring the effect it is likely to have on all of the internet search industry.
Google is likely to strongly oppose this deal and it will be interesting to see what information and research they use to support this argument. It will also be of interest to see the views of other companies and internet users and whether the majority are for or against this agreement.
The joining of Microsoft and Yahoo! could have a major impact on search engine users and the search engine optimisation techniques used by companies trying to improve their rankings in search engine results and encourage more traffic. We at SEO Consult can help you keep up to date on all the necessary and appropriate techniques to help you run a successful search engine optimisation campaign which will help your business succeed.
Related posts:
- Effect of Microsoft & Yahoo! deal on pay per click advertisers
- Microsoft and Yahoo! unite
- Is Google against the Microsoft and Yahoo! merger?
- Yahoo! no longer handles search alone
- Google, Yahoo! and Bing and real-time search results
Link to us
If you want to link to this blog, copy and paste the following HTML code to your website.
