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Are your free links being deleted?

Tuesday, May 29th, 2012

Finding free, natural-looking links isn’t easy. If you’ve tracked one down, the last thing you want is for it to disappear. Yet for hundreds of links, this is exactly what happens. It all comes from a lack of caution.

The best free links are vulnerable to deletion. You can discuss easy linking techniques as part of your SEO campaign with us at SEO Consult Australia. Techniques like leaving links in comments and reviews can be great for link building because they bring in links from great sites. Unfortunately, such links get deleted more often than other free links, such as directory links. This is because the screening process is more rigorous.

How to avoid this? It’s a lot easier than you’d think. All you need to do is be a little thoughtful with your linking practices.

1. Read the page to make your link meaningful. The reason most of these easy, free links get deleted is that they can often look like spam. To avoid looking like spam, you have to be meaningful. The only way to do this is to make your comment or review intelligent and relevant and this requires thorough reading.

2. Be real. Another spam signal is a fake name or terrible user name. Using your own name and your own photo confirms that you’re a real person with a genuinely helpful site.

3. Have an honest approach. Bloggers and internet users understand that business owners want to market. Being open about your motives helps to build trust, which in turn helps your search engine optimisation reputation efforts.

Getting the best SEO

Tuesday, November 1st, 2011

There are so many SEO services out there it can be tricky for an inexperienced site owner to get hold of the consultancy that is right for them. Some busy online firms do not have the information to hand to make a choice that will serve them well in the years to come. Optimisation is a complex set of processes so it is imperative to obtain assistance from an organisation with the capacity to deliver great results in a sustainable way.

At SEO Consult Australia, we only use ethical white hat techniques to improve the performance of the sites we manage. Google is getting better and better at detecting and punishing black hat techniques which break its ethical framework. It is important for all site owners to do some research and appreciate the difference between white hat and black hat optimisation.

Although a commitment to ethical techniques is a necessary condition for success in the sphere of search, it is not actually sufficient in itself. It is essential to get a consultancy which invests in research and monitoring. Only up-to-date techniques which are ahead of the curve can beat the competition. An SEO consultancy should have an appreciation of the local context and be agile enough to adapt its methods to fit the specific needs of the business in question.

It may seem that it is difficult to assess which consultancies are capable of meeting the challenges posed by the shifting search world. Studying site content, checking client testimonials and contacting organisations can help illuminate whether they have the creativity and technical ability to be up for the task.

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