Loading ...Some companies spend a lot of time ferreting out associated keywords. Misspellings, term variations, unusual descriptions: they find them all. Once they find them, they add them to the list of keywords used for their pages, then stress and fret over fitting all of those keywords into their content. This seems like the best way to ensure that as much traffic as possible is caught from the search engines, but it could be a monumental waste of time.
It might sound like a great idea to cover as many bases as possible with your related keyword list, but this is underestimating the search engines. If your site users are clumsy typers or bad spellers, your pristine pages may still appear on their search results list.
The reason is simply that the search engines are not dumb. There is evidence that Google and the other search engines are able to create associations over time between words, even linking concepts together to provide a better service for users. You can see evidence of this in the refined search options available on Google. Not only can you be fairly certain that the variations of your keyword will be filtered down to your original keyword, you can be boosted by the fact that your pages might turn up for keywords they were never optimised for.
Such is the miracle of modern search engine technology.
Too many keywords can spoil the dish. In fact, a site that tries a little too hard to fit all of the right keywords into their content may be doing real harm to its traffic levels. Including spelling variations within one piece harms content. You can talk to us at SEO Consult Australia about these content considerations.
Take the search engine optimisation industry, for example. One basic difficulty when it comes to reaching across international barriers for this industry is the difference between American and English spelling. One little ‘z’ can ruin the look of an entire article. The need to include ‘search engine optimization‘ in a piece about search engine optimisation leads sites to commit what in any other medium would be a grievous formatting error. This kind of border-swapping within content can put some readers off.
So why doesn’t the search engine optimisation industry just give up on associated keywords? The answer is that SEO experts don’t completely trust the search engines to always associate the right terms. Although the search engines are very clever about linking words together, they are still engines. They are machines created in code, made to mimic human perception without the ability to actually achieve human perception.
Should you simply drop all of your related keywords from your list? It may sound tempting, but this is not a move you want to make, for the above reasons. On the other hand, you shouldn’t spend too much time worrying about the possible permutations of your main keywords. Concentrate on what your site’s users are most likely to use when searching on your topic, and let the small stuff take care of itself. It will prove a less costly exercise in the long run.
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