Loading ...Keywords: they are so simple, yet so complicated at the same time. They can mean the most ordinary of things, can be the most elegant way of describing your industry, but they also represent your chances of success when it comes to search engine optimization.
Choosing keywords is a complicated process, and there is only so much your SEO company can do to help you with it. Sure, they can perform in-depth keyword research and draw up a list of the keywords in your industry. Certainly, they can analyze the different levels of competition for each word and judge your likelihood of ranking in a decent position. But when it comes to choosing the number of keywords to target in your campaign, the decision is really up to you.
The decision on keyword numbers is one that even experienced SEO pros have difficulty judging. Just how many keywords should you target to get the traffic levels you require? Some people say you can be fine with simply targeting one or two, and only optimizing one page. Others say that unless you do a broad campaign, using numerous keywords across ten or so pages, you’re wasting your time. No one in the industry really agrees on what is best.
Part of this is because there is no ‘what is best,’ or at least not in general terms. Optimization is an individual thing. What is best for your website might not be what works for another. You won’t even have the same SEO campaign as your closest competitors, because what you need will be different from their needs and how you can get it will also be different.
The question you need to ask yourself when choosing how many keywords to use in your campaign is what sort of outcome you want. Talking to your optimization consultants is vital, as they can help you understand your options, and you can discuss keyword choices with us at SEO Consult Australia. If you decide to use five to ten keywords on as many pages, the website as a whole will benefit. This has its advantages, particularly if you’ve worked hard fine-tuning the paths on your site that lead internet users to your conversion pages.
Deciding to go with just one or two keywords, or a closely related keyphrase campaign, generates a slightly different outcome. Instead of improving the situation of the whole site, specific pages should receive more traffic. This results in a more focused campaign. This can be useful for when you have a diversified marketing strategy, and want to give specific pages a boost, or when your pages attract widely different audiences.
To some extent, the number of keywords you decide on for your optimization campaign will depend on your resources as well as your desires. Not everyone has the time or the budget to optimize their entire site in one go. Often, this is what ends up guiding keyword choice. If you have the option, however, it is worthwhile investigating exactly what scope of SEO is right for you.
Related posts:
- Is keyword research really important?
- Don’t stress over keyword variations
- SEO titles start at the keyword
- Which keyword strategies actually work?
- Value of keyword research
Tags: Keywords, Search Engine Optimization, SEO, SEO campaign, SEO Consult Australia
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