Loading ...The world of search engine optimization may seem vast and intimidating at first. However, once you spend some time dabbling in it and getting to know the ins and outs it’s less so. Yes, the language of SEO is strewn with jargon and words that not even a dictionary can sufficiently explain. But there are also websites and resources that put SEO into layman’s terms for the average person on the street to grasp and understand.
Those websites and search engine optimization resources are little jewels. The first step to understanding SEO is to understand how the search engines do what they do best, their jobs. Understanding this is key to understanding search engine optimization.
They cannot read comprehensibly
Search engines cannot comprehend what they are reading on your website. They are not like human traffic that “learns” from what they read and “likes” the content. People often make search engines appear more human by attributing human actions or qualities to them. They just are not human and cannot really read and comprehend what is written on your webpage. What they can do is pick up keyword patterns and letter patterns.
They can identify patterns in your content and that is what they grade you on. To prove the point that search engines cannot read your web content comprehensibly is easy. The phrases that you use do not even have to be real words. You could be speaking gobbledegook for all the good it does. The most important part is the repetitive patterns that the engines pick up. Search engines notice the patterns in the letters of your text and later put those patterns together to form the keywords.
How many do you use?
Once upon a time in the land of SEO people could work out exactly how many times key words should appear in a body of text. Unfortunately the rest of the world soon cottoned onto the idea of that ideal keyword text ratio. So the more people sated to use it, the less effective it became.
This is what led to further development and evolution of search engine optimization to include off page factors as well as keyword occurrence. However, you need to aim your keyword use at the search engines as well as at your human audience.
It has absolutely no value to you if you draw the attentions of the engines and not human traffic. Search engines are evolving and your traffic is also starting to count toward our ranking so make the best of it and ensure that your content is informative and easy to read.
Overdoing it to death
Firstly, overdoing your single keyword is going to drive your audience from your website and right into the arms of your competition. You do not want that. The ideal would be to aim for an even three percent keyword composition in your body of text.
Your next bright idea may be to stuff other keywords in there to add some variety. That is an abysmally bad idea for the simple reason that too many things trying to stand out just don’t. Trying to squeeze 3 different keywords in a single body of text is only going to end up making them all look average. None of them will stand out.
Related posts:
- Keywords, keywords and more keywords
- Sorting Keywords Can Help SEO Plans
- SEO should equal making money
- Google not using meta keywords tag in search engine ranking
- Tracking individual keywords as part of SEO analysis
Tags: Keywords, SEO, SEO Keywords
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