Loading ...With so much keyword advice floating around the SEO community, deciding on a good strategy can be an impossible task. You can highlight them, put them up front, sit them by themselves, use them for links, or make them do a little dance of joy, but there’s no guarantee that what you’re doing will work.
Getting an SEO consultant on board can be a great boost for your search engine optimisation campaign, and you can talk to us at SEO Consult Australia about your strategies. Even if your campaign won’t stretch to professional consultation just yet, here are some things to consider:
*Putting keywords in bold in the title tag: There are some search engine optimization experts who cringe at this un-subtle technique, and some who swear by it. It can be hard for the average site owner to decide whether drawing attention to keywords by putting them in bold is going to be worth the risk of putting internet users off. Well, worry no more.
An AC Nielsen study has revealed that the thing you need to worry about is getting the keyword in the title at all. The study found that including keywords in the title tag of a page increased the chances of a user clicking on the entry by a full 50%. When a lot of the struggle of SEO is getting users to choose you in the search engine results pages, that’s a big increase.
*Squeezing in long keywords at the cost of an elegant title: Many businesses follow the advice of putting keywords in title tags a little to fanatically, meaning that you end up with results like ‘women’s short red dynamite T-shirt size 12 14 16 warehouse’ listed in the search engine results pages. This long-tail keyword might attract a wonderfully specific target user group, but it looks so awkward in the results pages it could well give the impression of a spammy site.
A much better option is to compromise the full keyword to achieve a little elegance. Distil the keyword down for a better internet marketing message. For example, instead of the awkward long-tail keyword above, you could contract it to ‘Dynamite T-shirts: warehouse sale!’ or ‘Women’s short red T-shirts are Dynamite this summer’. This gets more of a marketing message into your title, effectively selling your site right from the search engine results.
*Maximising keywords in the description tag: After the restrictions of the title tag, writing up the content of your description tags can feel decadently expansive. A lot of businesses choose to take advantage of the extra room to squeeze more keywords in, and this is certainly an option, but again it’s important not to sacrifice elegance for search engine optimization.
Your description tag is your second opportunity to sell your site to internet users in the search pages. The tag needs to back up the message in your title, and expand just a little. A basic list of keywords is a waste of the tag. It’s a good idea to describe the page and not use too much marketing language.
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