Loading ...Link building requires a fair amount of hard work, but it’s one of those aspects of SEO that seem relatively easy. While on-page search engine optimisation requires a large amount of technical know-how, anyone can build up a set of links. It is this seeming easy beginning that leads many companies into a number of link building pitfalls.
The process of link building is not easy. In order to end up with a link profile that will really support your site, you need to plan carefully. Having an expert on board is the best case scenario, and you can discuss your plans with us at SEO Consult Australia. If you’re not using the services of an optimisation company, it’s important to set out some ground rules for your own link building campaign.
The first thing you need to do is ensure that all staff participating in the link building campaign are on the same page. This is a consideration that many companies overlook. Companies, pressured for time, may hand off some SEO duties to any staff that have some time to spare. Unless these staff are trained in optimisation, it’s vital to supply some form of instruction, even if it’s just a rules sheet.
Link building rules are generally very simple. Give your staff members an idea of how to word any emails they send, and categorise links into people who can be approached immediately, people who will expect to be paid for links, and people with whom you need to build up a relationship before you can talk about links. Set down rules of behaviour for participation on social media sites, if these are to be included in your campaign. If your staff are going to be allowed to take some initiative in pursuing links, you need to set out which sites are definitely off limits and give them some idea of who the big players are in your industry.
This list of rules is handy even if you are doing your link building on your own. It’s important to know the sort of behaviour that is expected when you approach people for links, so that you don’t accidentally offend the very people you’re trying to get something from.
Before you can proceed with pursuing links, you also need to draw up a plan. This plan should contain a list of sites you want to approach and strategies you want to use. Your approach to an influential blogger, for example, will necessarily be different to your approach to an industry directory. It can help to draw up several pro forma emails with notes about the situations in which they should be used, and to categorise the sites to be approached.
The last thing you need to prepare is a list of pages you want the links for, and the relevant keywords that need to be used for each one. Designating different landing pages for different inbound links and having a standard format for directory entries will save you a lot of time.
Related posts:
- Link building don’ts
- Concentrate on process when building links
- Get in the news for link building
- Link building: there is no ‘ultimate strategy’
- The two main link types
Tags: Keywords, Search Engine Optimisation, SEO, SEO Consult, social media
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