Loading ...Links play a hugely significant role in how a website is ranked in the search results of the major search engines and therefore are of great importance in search engine optimisation. The quality of these links is known to be an influential factor and this means that it can be worrying for website owners if low quality inbound links to their website are established. Google has revealed some information about the influence of low quality inbound links and this can be useful for those involved in the optimisation of a website.
While Google acknowledges that inbound links to a website are an important factor in their ranking process, links are not the only variable taken into consideration. Other factors are also highly significant and this is why it is necessary to carry out a full and thorough search engine optimisation campaign, if you want to be successful and achieve higher rankings for your website.
If you do find that low quality websites are linking to your website, it is recommended by Google that you contact the owners of these websites and request them to remove these links. It is possible for these links to be created without you knowing, for example, by a competitor including your website in a link building farm. If this is the case, try to get the links removed yourself as Google will not assist you with this issue. If the low quality site owners will not work with you to help you resolve the issue, Google insists it is not a major problem and urge you to continue monitoring the other links that your website has instead. It is also possible for you to report these links to Google so that these links are not acknowledged and used to determine the ranking of your website in the Google search results.
Low quality inbound links are not beneficial for your business and therefore should not be looked for by a site owner that is serious about optimising their website successfully and for the future. However, if you do notice your website has low quality links that you have not agreed to, it is advisable to try to get them removed by contacting the other site owner.
High quality links to your website are what are of great importance in search engine optimisation and what can make a big difference to how your website is ranked in the search results of the major search engines. Ensure that links like this are created genuinely and efficiently and this will be of utility as a key part of your search engine optimisation campaign.
We at SEO Consult can help you to carry out all link activity within your search engine optimisation process. We can help you to build high quality links from respectable and successful websites and inform you of the common errors made when link building so that these errors can be avoided. We can also help to identify any links to your website that may be having a negative effect on your campaign and deal with these links accordingly.
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Tags: Google SEO, link building, low quality links
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