Loading ...If you’ve been involved in your site’s search engine optimization, you can’t help but be aware that inbound links are of great importance to your SEO plan. What you might be less clear on is why.
SEO is a technical subject, and search engine optimization experts rarely take time to explain the technicalities. For a successful link building campaign, however, it is important to understand how links work towards your ranking. Understanding why and how links work will ensure you don’t make mistakes when building your link profile.
Talking to an SEO expert can also help when you’re building your link profile. You can discuss your needs with us at SEO Consult Australia.
Not everything is known about how links work, but a lot has been deduced. The search engines take at least five factors into account when judging the worth of your link profile. A good link profile will balance these factors out.
*Link relevance: This is one of the strongest factors in your link profile, although like all factors it can be balanced out. Your links need to have a certain relevance to your site, and to the pages they link to. For example, if you run a travel advice site, a link from a search engine optimisation advice site will be of less relevance than one from another travel advice site.
*Link quantity: Having a large number of links can also be a boost for your search engine optimisation, but it’s important not to over-value this factor. Many sites interpret the advice ‘links are important’ as ‘get as many links as possible, no matter what they are.’ This has limited worth for SEO.
*Link quality: The quality of your links counts for a lot. It’s usually a good idea to balance out a large number of medium-quality links with a smaller number of high-quality ones.
*Anchor text: Anchor text helps to connect the relevance of a link to your page. If, for example, your travel site gets a link from a travel agent, then that link’s worth will increase if the anchor text used also features on your landing page.
*Link history: This plays a surprising part in the effectiveness of your link profile. If you have a history of no links, then a huge number of links won’t get you where you want to go in the search engines. In fact, it will probably have the exact opposite effect to what you’re after, as you’re likely to trip the link filter in the algorithm.
The search engines are constantly on the look out for strange behaviour from websites, and history plays a big part in this. If your link profile jumps from a small number of links to a big number within a short period of time, you could be in trouble. The best way to build links for search engine optimisation is slowly.
Building your link profile will take time, just as your overall SEO work will take time to get you the results you need. Patience is a virtue.
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Tags: backlinks, inbound links, link campaign, linking
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