Importance of No-follow links

Search engine optimisation is an integral part of web presence and the ultimate success of a website. As the search engines evolve, so does SEO to keep relevant and up to date. Trends change, new innovative ideas come along and Google side tracks it all again with a new algorithm. Debates rage within the SEO industry as to what is longer needed, or what should be pushed as the better factors to boost page rank.

Latest debate

At the moment the debate is all about the no-follow attributes within links. Before now the no-follow attribute has been used for sculpting page rank and it has been quite effective to juice the web pages you deem most important. Originally the no-follow was introduced as a way of protecting blog comments from spamming as well as preventing unwanted out links.

So it became common use to implement blog comments with this tag. A year ago Google changed the no-follow and suddenly every webmaster is scurrying around removing the no-follow attribute from links. They are afraid that they will miss out on opportunities that help page ranking. This might not be the best idea at all and removing the no-follow can lead to other problems websites and blogs do not want.

Leave it alone

The best advice is to simply forget about the no-follow; it has been changed over a year ago and it makes no difference to page ranking. Instead look to other, far more important aspects of search engine optimisation and work at that. Instead build high quality and completely relevant links that add value to your website. As a matter of fact, the no-follow attribute in links can save your from some rather unpleasant links. Google has brought in the relevancy factor where links are concerned.

It is no longer beneficial for a website to frenetically build total irrelevant links simply to get more links. The value factor of links has become very important. There is also the bad neighbourhood factor to avoid at all costs. It has become the case of you will be judged by your friends. Linking to websites with bad reputations will harm your own reputation and building up huge numbers of ‘bad boy’ links can result in penalties.

So do not take off the no-follow, it is quietly protecting you in the background. It is simply not worth it taking it off in the extremely slight hope to increase your page rank. No business can afford to get associated with websites that have a bad reputation.

Focus on important aspects

Concentrate rather on having the best possible web content to attract website visitors and in this way high quality websites will be eager to link with your website. Focus on sculpting your page rank by creating links between the most important web pages and your home page.

This will please the web crawlers and this is excellent to juice up your page rank. There are myriad ethical ways of optimisation that is easy to implement and maintain. The no-follow attribute is not crucial to your page rank, but in its quiet way it protects your website, so forget it is there.

Related posts:

1. Rel=NoFollow in the world of SEO
2. Google offers information about the influence of low quality inbound links
3. SEO: Ask Yourself These Questions For Links
4. Commenting Without a Word
5. Three great sources of links

Tags: SEO Linking, SEO Links

Link to us

If you want to link to this blog, copy and paste the following HTML code to your website.

This entry was posted on Saturday, July 11th, 2009 at 8:49 pm and is filed under SEO Linking. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.