Loading ...People do all sorts of crazy things to obtain links. Links can do so much for a site’s ranking that site owners get obsessed about building a huge link profile. That obsession can lead to disaster if the wrong kinds of links are pursued.
It’s important to know how to recover from link disasters and, even more importantly, what to do to avoid them in the first place. Here are a few of the worst-case scenarios with link building, and how to recover from them.
1. Your budget SEO company has built your links profile entirely from paid links. Google finds out about these links and your link profile is trashed.
How to fix it: This scenario happens with unfortunate regularity, due to the vast range of search engine optimisation services out there. The best thing you can do about this scenario, as with all worst-case scenarios, is avoid it. Read up on advice for choosing the right SEO company and ask the right questions. Any reputable SEO company will be able to answer questions about their linking habits, and you can talk to us at SEO Consult Australia.
Once the damage is done, however, you need time and patience to fix it. If your link profile relies entirely on paid links, these need to be replaced with solid, quality links. A good optimisation company should be able to help you with strategies, but if you’re trying to go it on your own, think about building up relationships with other sites in your topic area. Approach bloggers for mentions, sponsor competitions, post comments and try to rustle up some article publications.
2. Your satellite sites are uncovered.
Many site owners reason that it’s far better to create your own links than have to rely on others. Their answer is to develop satellite sites, which send supporting links to the main site in a sort of undetectable link farm – that is, until Google figures out that the sites all have the same owner.
How to fix it: If the satellite sites are truly separate sites, then the links you gain from them aren’t going to be much use. The best thing to do with satellite site links is lose them.
3. Your intricate social media campaign used a number of user accounts to boost your business reputation. Some savvy social media user has uncovered your otherwise ingenious scheme.
Not all link disasters are disastrous because of the links involved. If you’re combining links building and reputation building, which is almost inevitable, then your reputation can suffer. Having all of your social media connections link to messages declaring ‘this business is a fraud’ is not the sort of link juice you want.
How to fix it: There are a number of options to recover after being uncovered as a fraud, but possibly the best is to come clean and apologise. This works well because although you still have to spend time recovering your reputation, it starts things off by reasserting your integrity.
Related posts:
- Are paid links bad?
- Concentrate on process when building links
- Reputation management: blogging disasters
- Shop for your links
- The lowdown on links
Tags: Search Engine Optimisation, SEO, SEO Consult Australia, social media
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